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AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.

Posts by AppLovin

10 tips for user acquisition on a budget

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10 tips for user acquisition on a budget

March 13, 2025
How app technical health impacts LTV—and what to do about it

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How app technical health impacts LTV—and what to do about it

March 13, 2025
Why mobile banner ads persist in a video and playable world

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Why mobile banner ads persist in a video and playable world

February 13, 2025
2025 Mobile App Trends Report – Out Now

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2025 Mobile App Trends Report – Out Now

February 6, 2025
What is a playable ad?

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What is a playable ad?

January 31, 2025
Mobile gaming trends redefining the app industry in 2025

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Mobile gaming trends redefining the app industry in 2025

January 23, 2025
Getting Started with Hybrid Monetization

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Getting Started with Hybrid Monetization

January 17, 2025
#SHIPPED 2024: Product Updates Driving Mobile App Growth

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#SHIPPED 2024: Product Updates Driving Mobile App Growth

January 9, 2025
#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

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#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

December 19, 2024
AppLovin’s 2025 Predictions for the Mobile App Industry

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AppLovin’s 2025 Predictions for the Mobile App Industry

December 13, 2024
Embracing The Spirit of Giving with AppLovin Cares 

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Embracing The Spirit of Giving with AppLovin Cares 

December 10, 2024
How To Build Holiday Momentum with Singles’ Day

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How To Build Holiday Momentum with Singles’ Day

November 11, 2024
How Mobile Apps Create Opportunities for Consumer Brands

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How Mobile Apps Create Opportunities for Consumer Brands

November 5, 2024
What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

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What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

October 18, 2024
3 Ways Advertising in Apps Levels the Playing Field for New Businesses  

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3 Ways Advertising in Apps Levels the Playing Field for New Businesses  

October 17, 2024
Why It’s Time to Diversify Your Channel Mix with Mobile

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Why It’s Time to Diversify Your Channel Mix with Mobile

October 3, 2024
What is Hybrid Monetization?

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What is Hybrid Monetization?

September 24, 2024
What’s Working Right Now in Mobile App User Acquisition

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What’s Working Right Now in Mobile App User Acquisition

September 10, 2024
New Interactive Ads Webinar about Metaplay and Gamification is Live!

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New Interactive Ads Webinar about Metaplay and Gamification is Live!

August 28, 2024
It’s Time for Shopping Apps and Games to Double Down on User Acquisition

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It’s Time for Shopping Apps and Games to Double Down on User Acquisition

July 29, 2024
How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

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How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

July 9, 2024
Cannes Lions 2024: Audience Reach on the French Riviera

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Cannes Lions 2024: Audience Reach on the French Riviera

June 25, 2024
How to win with IAP return on ad spend campaigns

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How to win with IAP return on ad spend campaigns

June 20, 2024
AI in Ad Production Webinar: Uplevelling Creative Processes with AI

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AI in Ad Production Webinar: Uplevelling Creative Processes with AI

June 5, 2024
How to work with ad networks

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How to work with ad networks

May 30, 2024
Scaling Bidding with MAX: Technical Health

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Scaling Bidding with MAX: Technical Health

May 8, 2024
User acquisition in gaming and non-gaming: Key differences

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User acquisition in gaming and non-gaming: Key differences

May 2, 2024
App Store Optimization: Custom Product Pages & Custom Store Listings

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App Store Optimization: Custom Product Pages & Custom Store Listings

April 24, 2024
What is a Good Retention Rate and Why Does it Matter?

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What is a Good Retention Rate and Why Does it Matter?

April 11, 2024
Ad Creative Tips and Trends to Level Up Creative Production

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Ad Creative Tips and Trends to Level Up Creative Production

March 28, 2024
The Future of Bidding is Now

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The Future of Bidding is Now

March 26, 2024
New from AppLovin and Adjust: The 2024 gaming app insights report!

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New from AppLovin and Adjust: The 2024 gaming app insights report!

March 20, 2024
GDC 2024: Our Predictions for Mobile Developers

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GDC 2024: Our Predictions for Mobile Developers

March 15, 2024
Sparking Joy: Creating Great Mobile Games

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Sparking Joy: Creating Great Mobile Games

February 27, 2024
Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

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Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

February 21, 2024
Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

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Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

February 15, 2024
UA Growth Hacks: Leveraging AI for Performance Campaigns

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UA Growth Hacks: Leveraging AI for Performance Campaigns

February 13, 2024
Fresh SparkLabs Report: Performance-driven Ad Trends 2024 

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Fresh SparkLabs Report: Performance-driven Ad Trends 2024 

February 13, 2024
The Way to UA: Multi-Campaign Strategy for App Growth

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The Way to UA: Multi-Campaign Strategy for App Growth

February 1, 2024
Grow Your Business with Our Resource Center

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Grow Your Business with Our Resource Center

January 25, 2024
#SHIPPED: Product Updates Driving Mobile App Growth

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#SHIPPED: Product Updates Driving Mobile App Growth

January 18, 2024
The Way to UA: Customer Acquisition Cost, Simplified

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The Way to UA: Customer Acquisition Cost, Simplified

December 19, 2023
Mobile Marketing: Embracing Trends and Strong Partnerships

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Mobile Marketing: Embracing Trends and Strong Partnerships

December 14, 2023
Advertising Week NY 2023: Key Event Takeaways

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Advertising Week NY 2023: Key Event Takeaways

November 21, 2023
Popular Apps That Are Winning the Growth Game

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Popular Apps That Are Winning the Growth Game

October 19, 2023
Ad Creative AI with SparkLabs: Key Insights

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Ad Creative AI with SparkLabs: Key Insights

October 5, 2023
5 Reasons Why You Should Be Testing CTV

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5 Reasons Why You Should Be Testing CTV

September 13, 2023
Amplify SF 2023: AI Takes Center Stage

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Amplify SF 2023: AI Takes Center Stage

September 7, 2023
AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

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AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

September 5, 2023
Amplify Shanghai 2023 and the Future of Mobile Marketing

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Amplify Shanghai 2023 and the Future of Mobile Marketing

September 4, 2023
Insight, Innovation, & Connection at Amplify Seoul 2023

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Insight, Innovation, & Connection at Amplify Seoul 2023

August 15, 2023
AppDiscovery’s AI Advancements

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AppDiscovery’s AI Advancements

August 7, 2023
AppLovin’s First-Ever Dubai Connects was a Success

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AppLovin’s First-Ever Dubai Connects was a Success

August 4, 2023
Improve the Technical Health of Your App This Summer

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Improve the Technical Health of Your App This Summer

August 2, 2023
How Can Mobile Ads Compliment IAPs? An Expert Q&A

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How Can Mobile Ads Compliment IAPs? An Expert Q&A

July 20, 2023
Unleashing Global Growth at Amplify Vietnam

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Unleashing Global Growth at Amplify Vietnam

June 22, 2023
AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

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AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

June 15, 2023
FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

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FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

June 14, 2023
AppLovin’s Favorite MAU 2023 Moments, Part I

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AppLovin’s Favorite MAU 2023 Moments, Part I

June 9, 2023
AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

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AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

May 18, 2023
MAX Pro-Tips: Increase Revenue From Your Apps

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MAX Pro-Tips: Increase Revenue From Your Apps

May 9, 2023
Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

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Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023
Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

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Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

May 1, 2023
Paid User Acquisition: An Overview for Mobile Marketers

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Paid User Acquisition: An Overview for Mobile Marketers

April 21, 2023
Unlocking GDC 2023 with AppLovin

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Unlocking GDC 2023 with AppLovin

April 14, 2023
How to Run Effective Performance Marketing Campaigns

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How to Run Effective Performance Marketing Campaigns

April 12, 2023
AppLovin’s Exciting Q1 2023: An Eventful Journey

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AppLovin’s Exciting Q1 2023: An Eventful Journey

April 6, 2023
How to Boost Growth Through Organic User Acquisition

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How to Boost Growth Through Organic User Acquisition

March 16, 2023
3 More Mobile Monetization Strategy Success Stories

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3 More Mobile Monetization Strategy Success Stories

March 10, 2023
ARPDAU to UA: 360° of Mobile Business Growth

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ARPDAU to UA: 360° of Mobile Business Growth

March 2, 2023
Best Practices to Combat Seasonal CPM Drop

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Best Practices to Combat Seasonal CPM Drop

February 21, 2023
CTV Advertising: Trends & Best Practices for 2023 and Beyond

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CTV Advertising: Trends & Best Practices for 2023 and Beyond

February 16, 2023
User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

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User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

February 14, 2023
Fall in Love with These SparkLabs Creative Predictions for 2023

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Fall in Love with These SparkLabs Creative Predictions for 2023

February 8, 2023
How to Reduce User Churn and Keep Users Longer

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How to Reduce User Churn and Keep Users Longer

February 2, 2023
Creative Trends Report 2023: Performance Ads That Drive Results

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Creative Trends Report 2023: Performance Ads That Drive Results

January 31, 2023
Contextual Mobile Targeting with AppLovin Inventory Packages

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Contextual Mobile Targeting with AppLovin Inventory Packages

January 25, 2023
MAX Power Forward 3: Improving Business Operations

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MAX Power Forward 3: Improving Business Operations

January 19, 2023
Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

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Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

January 13, 2023
MAX Power Forward 2: Ensuring Positive User Experiences

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MAX Power Forward 2: Ensuring Positive User Experiences

January 10, 2023
MAX Pro Tips 4: A/B Testing

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MAX Pro Tips 4: A/B Testing

December 20, 2022
AppLovin Cares: Helping for the Holidays

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AppLovin Cares: Helping for the Holidays

December 19, 2022
MAX Power Forward: Driving Incremental Revenue

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MAX Power Forward: Driving Incremental Revenue

December 14, 2022
MAX Pro Tips 3: Bulk Editing Tools

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MAX Pro Tips 3: Bulk Editing Tools

December 8, 2022
Reach In-App Consumers with the Power of Contextual Advertising

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Reach In-App Consumers with the Power of Contextual Advertising

December 1, 2022
Best practices to power up your creative strategy this season

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Best practices to power up your creative strategy this season

November 23, 2022
MAX Pro Tips: Auto CPM

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MAX Pro Tips: Auto CPM

November 23, 2022
Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

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Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

November 15, 2022
MAX Pro Tips 1: Brand Safety

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MAX Pro Tips 1: Brand Safety

November 8, 2022
How to Accelerate Growth Through A/B Testing

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How to Accelerate Growth Through A/B Testing

November 1, 2022
Amplify Berlin 2022: Some of Our Favorite Moments

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Amplify Berlin 2022: Some of Our Favorite Moments

October 27, 2022
Gain Greater Control Over Ad Visibility with MAX Ad Review

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Gain Greater Control Over Ad Visibility with MAX Ad Review

October 18, 2022
Reach Diverse, Engaged Audiences with In-Game Ads

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Reach Diverse, Engaged Audiences with In-Game Ads

October 13, 2022
6 Strategic Tips From Belka Games on User Engagement and Retention

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6 Strategic Tips From Belka Games on User Engagement and Retention

October 11, 2022
User Acquisition Strategy for Small Teams

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User Acquisition Strategy for Small Teams

October 4, 2022
Scaling Your App Business Beyond Social Marketing

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Scaling Your App Business Beyond Social Marketing

September 22, 2022
Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

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Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

September 22, 2022
National Video Games Day: Why Studios Choose Hyper Casual Games Development

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National Video Games Day: Why Studios Choose Hyper Casual Games Development

September 12, 2022
Why the Gap Between Mobile Use and Mobile In-app Advertising?

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Why the Gap Between Mobile Use and Mobile In-app Advertising?

September 8, 2022
Best Practices for New User Onboarding

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Best Practices for New User Onboarding

September 6, 2022
The Best Software Features for App Monetization

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The Best Software Features for App Monetization

August 30, 2022
Mobile Marketing Acronyms — What You Need to Know

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Mobile Marketing Acronyms — What You Need to Know

August 25, 2022
5 Ways ALX In-App Inventory Delivers on Audience and Growth

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5 Ways ALX In-App Inventory Delivers on Audience and Growth

August 23, 2022
AdWeek Nominated AppLovin for an Award, Here’s Why

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AdWeek Nominated AppLovin for an Award, Here’s Why

August 18, 2022
MAX User Journey: Innovation in Stopping Bad Ads

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MAX User Journey: Innovation in Stopping Bad Ads

August 11, 2022
MAX Academy Part 2: A/B Testing & Brand Safety

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MAX Academy Part 2: A/B Testing & Brand Safety

August 4, 2022
How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

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How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

August 2, 2022
Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

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Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

July 28, 2022
MAX Academy Part 1: Ad Units, Networks, & Waterfalls

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MAX Academy Part 1: Ad Units, Networks, & Waterfalls

July 26, 2022
Why In-App Banners Still Matter

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Why In-App Banners Still Matter

July 14, 2022
Best Practices for Mobile User Acquisition

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Best Practices for Mobile User Acquisition

July 12, 2022
AppLovin’s Partner Directory Now Available

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AppLovin’s Partner Directory Now Available

July 8, 2022
What is Supply Path Optimization (Part 2): Programmatic Efficiency

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What is Supply Path Optimization (Part 2): Programmatic Efficiency

July 7, 2022
What is Supply Path Optimization? (Part 1)

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What is Supply Path Optimization? (Part 1)

July 5, 2022
Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

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Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

June 27, 2022
Indie Devs: How to Avoid These 4 Common Mistakes

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Indie Devs: How to Avoid These 4 Common Mistakes

June 23, 2022
How to Write an Effective App Store Description

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How to Write an Effective App Store Description

June 21, 2022
AppDiscovery Introduces Total ROAS Campaigns

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AppDiscovery Introduces Total ROAS Campaigns

June 14, 2022
Q&A: The Japanese Mobile Games Market…What’s Unique, and How to Approach Localizing

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Q&A: The Japanese Mobile Games Market…What’s Unique, and How to Approach Localizing

June 9, 2022
App Monetization 101: How to Build a Sustainable Revenue Stream

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App Monetization 101: How to Build a Sustainable Revenue Stream

June 7, 2022
App Developers – This is Your Secret Weapon for Massive Growth

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App Developers – This is Your Secret Weapon for Massive Growth

June 2, 2022
How to Build Superior User Experience with MAX’s Ad Review

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How to Build Superior User Experience with MAX’s Ad Review

May 17, 2022
What is In-App Advertising?

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What is In-App Advertising?

May 5, 2022
How to Accelerate Growth in Global Markets

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How to Accelerate Growth in Global Markets

May 3, 2022
PeopleFun Announces Carol Miu as CEO

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PeopleFun Announces Carol Miu as CEO

April 27, 2022
3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

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3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

April 21, 2022
Project Makeover Teams Up with Queer Eye: Let the Fab Five Fun Begin!

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Project Makeover Teams Up with Queer Eye: Let the Fab Five Fun Begin!

April 20, 2022
AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

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AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

April 14, 2022
How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1  

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How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1  

April 12, 2022
Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022 

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Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022 

April 8, 2022
AppLovin Integrates with The Trade Desk

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AppLovin Integrates with The Trade Desk

April 7, 2022
AppLovin’s Acquisition of Wurl is Complete

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AppLovin’s Acquisition of Wurl is Complete

April 4, 2022
MAX Features Update — March 2022

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MAX Features Update — March 2022

March 28, 2022
AppLovin Completes Open Measurement SDK Certification with the IAB

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AppLovin Completes Open Measurement SDK Certification with the IAB

March 24, 2022
Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

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Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

March 22, 2022
An agency’s guide to mobile display vs. in-app advertising

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An agency’s guide to mobile display vs. in-app advertising

March 17, 2022
AppLovin Stands with Ukraine

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AppLovin Stands with Ukraine

March 3, 2022
ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

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ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

February 24, 2022
AppLovin Partners with HUMAN for Traffic Quality & Brand Safety

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AppLovin Partners with HUMAN for Traffic Quality & Brand Safety

February 23, 2022
MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

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MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

February 15, 2022
Podcast: Jerome Turnbull on Launching Project Makeover

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Podcast: Jerome Turnbull on Launching Project Makeover

February 1, 2022
Quick Tips to Help You Maximize Your MAX Experience

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Quick Tips to Help You Maximize Your MAX Experience

January 27, 2022
MAX+MoPub Feature Integration Update — February Launches

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MAX+MoPub Feature Integration Update — February Launches

January 25, 2022
AppLovin is IAB Open Measurement SDK Certified

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AppLovin is IAB Open Measurement SDK Certified

January 18, 2022
2022 Predictions for App Developers

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2022 Predictions for App Developers

January 13, 2022
Dolly Parton Joins Belka Games On Board Solitaire Cruise

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Dolly Parton Joins Belka Games On Board Solitaire Cruise

January 12, 2022
AppLovin Launches ESG Resource, Shows Commitment to a Stronger Community Through Corporate Responsibility

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AppLovin Launches ESG Resource, Shows Commitment to a Stronger Community Through Corporate Responsibility

January 10, 2022
Developers Moving to MAX: Growth Tools You Need to Know About

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Developers Moving to MAX: Growth Tools You Need to Know About

January 4, 2022
More MoPub Features Integrated into MAX via Major SDK 11.0 Release

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More MoPub Features Integrated into MAX via Major SDK 11.0 Release

December 31, 2021
CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

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CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

December 31, 2021
Developers Moving to MAX: New Analytics Features You Need to Know About

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Developers Moving to MAX: New Analytics Features You Need to Know About

December 30, 2021
New MAX Brand Safety Features to Protect Your Brand

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New MAX Brand Safety Features to Protect Your Brand

December 28, 2021
Migrating to MAX: New Developer Tools Just Released

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Migrating to MAX: New Developer Tools Just Released

December 22, 2021
MAX + MoPub: New Demand Features You Need to Know About

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MAX + MoPub: New Demand Features You Need to Know About

December 21, 2021
AR Trends to Watch in 2022

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AR Trends to Watch in 2022

December 16, 2021
Celebrating the Season of Giving with AppLovin Cares

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Celebrating the Season of Giving with AppLovin Cares

December 9, 2021
MoPub Transition: Many New MAX Features Launch, More to Come

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MoPub Transition: Many New MAX Features Launch, More to Come

December 7, 2021
Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

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Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

December 2, 2021
Mobile Marketing Acronym S.O.S – What You Need to Know

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Mobile Marketing Acronym S.O.S – What You Need to Know

November 30, 2021
Belka Games Launches the Ultimate Island Getaway Adventure

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Belka Games Launches the Ultimate Island Getaway Adventure

November 4, 2021
Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

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Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

November 1, 2021
5 Developer Horror Stories and How to Avoid Them

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5 Developer Horror Stories and How to Avoid Them

October 28, 2021
New AppDiscovery Feature: Campaign Management API

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New AppDiscovery Feature: Campaign Management API

October 19, 2021
Video: AppHacks—Why You Need Marketability Testing

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Video: AppHacks—Why You Need Marketability Testing

October 12, 2021
AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

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AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

October 7, 2021
Video: AppHacks—What is LiveOps and Why is it Important?

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Video: AppHacks—What is LiveOps and Why is it Important?

September 30, 2021
A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

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A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

September 27, 2021
MAX Adds 3 New Bidders to Increase Global Demand

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MAX Adds 3 New Bidders to Increase Global Demand

September 23, 2021
AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

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AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

September 21, 2021
Insider Tips From Lion Studios on Getting Started in Mobile Games

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Insider Tips From Lion Studios on Getting Started in Mobile Games

September 20, 2021
Top App Developer Podcasts You Don’t Want to Miss

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Top App Developer Podcasts You Don’t Want to Miss

September 9, 2021
Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

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Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

September 2, 2021
AppLovin Cares: Supporting Schools, Animals, and More

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AppLovin Cares: Supporting Schools, Animals, and More

August 30, 2021
Wordscapes Search Turns 2, Hits Major Facebook and User Milestones

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Wordscapes Search Turns 2, Hits Major Facebook and User Milestones

August 26, 2021
Fastic Reaches Beyond Just Social to Expand Global UA

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Fastic Reaches Beyond Just Social to Expand Global UA

August 20, 2021
AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

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AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

August 16, 2021
Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

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Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

August 13, 2021
AppLovin is Growing Fast and Looking for Top-Notch Talent

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AppLovin is Growing Fast and Looking for Top-Notch Talent

August 12, 2021
How the Mobile App Industry is Recovering from the Effects of the Pandemic

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How the Mobile App Industry is Recovering from the Effects of the Pandemic

August 9, 2021
Best Practices for Merge Games and Owning the Genre

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Best Practices for Merge Games and Owning the Genre

August 4, 2021
Mobile App Marketing Insights for 2021 and Beyond

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Mobile App Marketing Insights for 2021 and Beyond

August 2, 2021
3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

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3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

July 26, 2021
WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

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WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

July 20, 2021
Q&A with SparkLabs: Best Practices for Creating Compelling Ads

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Q&A with SparkLabs: Best Practices for Creating Compelling Ads

July 16, 2021
The Best User Acquisition Practices for Your App

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The Best User Acquisition Practices for Your App

July 8, 2021
Happy Father’s Day: What AppLovin Employees are Most Grateful for

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Happy Father’s Day: What AppLovin Employees are Most Grateful for

June 17, 2021
PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

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PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

June 14, 2021
How Chain Cube Went from Weak Metrics to the Top of the Charts

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How Chain Cube Went from Weak Metrics to the Top of the Charts

June 9, 2021
How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

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How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

June 4, 2021
What is eCPM for Mobile Ads?

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What is eCPM for Mobile Ads?

June 2, 2021
Growing Your Brand from Food Recipe Writer to Instagram Influencer

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Growing Your Brand from Food Recipe Writer to Instagram Influencer

May 28, 2021
AppLovin’s Roundup of Success Stories

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AppLovin’s Roundup of Success Stories

May 28, 2021
Why You Need Marketing Automation to Grow Your Apps

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Why You Need Marketing Automation to Grow Your Apps

May 21, 2021
Debunking iOS 14.5 Myths for Advertisers and Developers

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Debunking iOS 14.5 Myths for Advertisers and Developers

May 15, 2021
Launch Your Apps Faster with MAX’s Automated Testing Suite

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Launch Your Apps Faster with MAX’s Automated Testing Suite

May 14, 2021
How Green Panda Games Perfects Growth Through Automation with AppLovin

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How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021
AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

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AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

May 7, 2021
What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

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What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

May 1, 2021
How Clipwire Games Continues to Thrive During This Remote Time

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How Clipwire Games Continues to Thrive During This Remote Time

April 24, 2021
KPIs That Help Scale Your Mobile Game

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KPIs That Help Scale Your Mobile Game

April 14, 2021
AppLovin Cares: Our Latest Roundup of Good

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AppLovin Cares: Our Latest Roundup of Good

April 10, 2021
What is ARPDAU?

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What is ARPDAU?

April 2, 2021
3 Solid A/B Tests to Boost Your Revenue

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3 Solid A/B Tests to Boost Your Revenue

March 31, 2021
AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

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AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

March 27, 2021
PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

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PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

March 26, 2021
Are You Prepared for Apple’s iOS 14.5 Updates?

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Are You Prepared for Apple’s iOS 14.5 Updates?

March 16, 2021
International Women’s Day Q&A with AppLovin’s Female Leaders

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International Women’s Day Q&A with AppLovin’s Female Leaders

March 9, 2021
Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

March 4, 2021
Simple Creative Tweaks to Make in Your Ads for Big Wins

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Simple Creative Tweaks to Make in Your Ads for Big Wins

February 27, 2021
What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

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What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

February 26, 2021
Common Myths About Mobile Ads Debunked

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Common Myths About Mobile Ads Debunked

February 18, 2021
Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

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Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

February 12, 2021
How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

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How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

February 9, 2021
Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

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Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

February 5, 2021
What are Rewarded Video Ads?

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What are Rewarded Video Ads?

January 30, 2021
How Super Free Games Broke into the Top-Grossing Games in 114 Countries

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How Super Free Games Broke into the Top-Grossing Games in 114 Countries

January 29, 2021
AppLovin’s Roundup of Awards from China

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AppLovin’s Roundup of Awards from China

January 21, 2021
What are Monthly Active Users or MAU?

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What are Monthly Active Users or MAU?

January 16, 2021
Ready to Get Started Making Your First Game? Here’s What You Need to Know

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Ready to Get Started Making Your First Game? Here’s What You Need to Know

January 15, 2021
How to Stay Creative in a Remote Environment

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How to Stay Creative in a Remote Environment

January 9, 2021
AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

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AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

January 1, 2021
AppLovin’s Global Awards Roundup 2020

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AppLovin’s Global Awards Roundup 2020

December 23, 2020
A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

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A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

December 18, 2020
SupertapX Shares Their Formula for Success in Hyper-Casual

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SupertapX Shares Their Formula for Success in Hyper-Casual

December 17, 2020
AppLovin Cares: How We Gave Back in 2020

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AppLovin Cares: How We Gave Back in 2020

December 16, 2020
How to Better Communicate With Your Remote Game Development Team

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How to Better Communicate With Your Remote Game Development Team

December 4, 2020
Game-Changing Soft Launch Strategies: The Best Approaches

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Game-Changing Soft Launch Strategies: The Best Approaches

November 20, 2020
CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

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CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

November 18, 2020
Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

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Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

November 14, 2020
A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

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A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

November 7, 2020
FemLovin Learns the Tools to Manage Competitive Behavior

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FemLovin Learns the Tools to Manage Competitive Behavior

November 6, 2020
Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

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Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

October 7, 2020
What are Match-Three Games?

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What are Match-Three Games?

September 23, 2020
What is Wordscapes?

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What is Wordscapes?

September 19, 2020
How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

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How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

September 15, 2020
Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

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Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

September 11, 2020
AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

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AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

September 10, 2020
FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

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FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

September 4, 2020
Ask the Dev: How to Determine Your UA Strategy

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Ask the Dev: How to Determine Your UA Strategy

August 26, 2020
Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

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Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

August 14, 2020
Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

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Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

July 30, 2020
Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

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Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

July 30, 2020
4 Ways to Build a High-Performing Creative Team

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4 Ways to Build a High-Performing Creative Team

July 17, 2020
AppLovin Cares: Giving Back in Support of Black Lives Matter

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AppLovin Cares: Giving Back in Support of Black Lives Matter

July 9, 2020
The Evolution of Hyper-Casual Games

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The Evolution of Hyper-Casual Games

July 7, 2020
Why Data and Game Design Should Always go Hand in Hand

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Why Data and Game Design Should Always go Hand in Hand

July 3, 2020
Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

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Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

June 24, 2020
FemLovin Welcomes Michelle Pusateri from Nana Joes!

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FemLovin Welcomes Michelle Pusateri from Nana Joes!

June 6, 2020
Connects Creatives: How Creatives Impact Your Bottom Line

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Connects Creatives: How Creatives Impact Your Bottom Line

June 4, 2020
Let The Sparks Fly: Five Principles of Developing A Creative Strategy

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Let The Sparks Fly: Five Principles of Developing A Creative Strategy

May 28, 2020
AppLovin’s Continued Support of COVID-19 Efforts

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AppLovin’s Continued Support of COVID-19 Efforts

May 20, 2020
AppLovin Named a Best Place to Work in 2020 by San Francisco Business Times

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AppLovin Named a Best Place to Work in 2020 by San Francisco Business Times

April 25, 2020
How to Make a Successful Hyper-Casual Game in Today’s Market

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How to Make a Successful Hyper-Casual Game in Today’s Market

April 16, 2020
MAXing out ARPDAU: Customer Success Stories

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MAXing out ARPDAU: Customer Success Stories

March 26, 2020
Bringing Your Data Analysis Together with Cohort Reporting in MAX

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Bringing Your Data Analysis Together with Cohort Reporting in MAX

March 12, 2020
Automate Your Monetization With MAX’s New Ad Unit Management API

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Automate Your Monetization With MAX’s New Ad Unit Management API

February 20, 2020
Take Ad Revenue Attribution to the Next Level With MAX

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Take Ad Revenue Attribution to the Next Level With MAX

January 17, 2020
MAXed Out Customer Success Stories

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MAXed Out Customer Success Stories

November 22, 2019
Does Sound Matter in Mobile Games?qa

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Does Sound Matter in Mobile Games?qa

November 8, 2019
AppLovin Cares: Supporting Education with Minds Matter San Francisco

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AppLovin Cares: Supporting Education with Minds Matter San Francisco

November 1, 2019
Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

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Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

October 10, 2019
MAX In-App Bidding is the Future of Mobile Monetization

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MAX In-App Bidding is the Future of Mobile Monetization

September 12, 2019
Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

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Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

August 29, 2019
AppLovin acquires SDK management tool SafeDK

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AppLovin acquires SDK management tool SafeDK

July 10, 2019
What is ASO and why should you care?

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What is ASO and why should you care?

June 22, 2019
Glassdoor names AppLovin CEO Adam Foroughi as a Top CEO

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Glassdoor names AppLovin CEO Adam Foroughi as a Top CEO

June 19, 2019
Future of Mobile Gaming: The future of mobile monetization (part 5)

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Future of Mobile Gaming: The future of mobile monetization (part 5)

June 15, 2019
This is why collecting is a powerful mechanic for game developers

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This is why collecting is a powerful mechanic for game developers

May 24, 2019
AppLovin Cares: Giving Mary the garden she deserves

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AppLovin Cares: Giving Mary the garden she deserves

May 21, 2019
How Metagaming is Changing Casual Game Monetization

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How Metagaming is Changing Casual Game Monetization

May 9, 2019
Why a startup is the best place to kickstart your software engineering career

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Why a startup is the best place to kickstart your software engineering career

April 16, 2019
How La Cocina Empowers Women, Immigrants, and People of Color to Start Their Businesses

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How La Cocina Empowers Women, Immigrants, and People of Color to Start Their Businesses

February 22, 2019
AppLovin Cares: Supporting San Francisco’s young authors with 826 Valencia

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AppLovin Cares: Supporting San Francisco’s young authors with 826 Valencia

December 14, 2018
AppLovin Cares: A year of giving back to our communities

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AppLovin Cares: A year of giving back to our communities

December 14, 2018
Raising funds to help the victims of the California fires

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Raising funds to help the victims of the California fires

November 29, 2018
How Testing Creatives Can Influence Game Design

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How Testing Creatives Can Influence Game Design

November 28, 2018
AppLovin Cares: Helping restore Northern California’s forests

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AppLovin Cares: Helping restore Northern California’s forests

November 14, 2018
AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

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AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

November 9, 2018
Future of Mobile Gaming: Where we started and where we’re going (Part 1)

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Future of Mobile Gaming: Where we started and where we’re going (Part 1)

October 11, 2018
AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

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AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

August 24, 2018
The use of minimalism in hyper-casual game design

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The use of minimalism in hyper-casual game design

August 8, 2018
Hyper-Casual: Mobile Gaming’s Newest Genre

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Hyper-Casual: Mobile Gaming’s Newest Genre

August 4, 2018
Ad Tech Deconstructed: What is mobile attribution?

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Ad Tech Deconstructed: What is mobile attribution?

August 1, 2018
Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

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Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

June 28, 2018
Ask the Developer: East Side Games on making counterculture games and licensing an IP

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Ask the Developer: East Side Games on making counterculture games and licensing an IP

June 27, 2018
AppLovin CEO Adam Foroughi honored with EY Entrepreneur of the Year Award 2018 in Northern California

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AppLovin CEO Adam Foroughi honored with EY Entrepreneur of the Year Award 2018 in Northern California

June 12, 2018
AppLovin selected as one of Inc.’s Best Workplaces

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AppLovin selected as one of Inc.’s Best Workplaces

May 23, 2018
AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

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AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

May 9, 2018
AppLovin Cares: Sounding the alarm with the Red Cross

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AppLovin Cares: Sounding the alarm with the Red Cross

May 5, 2018
Building a company against the Frightful Five

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Building a company against the Frightful Five

April 18, 2018
Ask the Developer: GMO Media on boosting revenue 30% with native video ads

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Ask the Developer: GMO Media on boosting revenue 30% with native video ads

April 13, 2018
Ad Tech Deconstructed: How are CPM and eCPM different?

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Ad Tech Deconstructed: How are CPM and eCPM different?

April 4, 2018
AppLovin Cares: Supporting the survivors of domestic violence

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AppLovin Cares: Supporting the survivors of domestic violence

March 30, 2018
AppLovin Cares: Helping to empower at-risk youth through art

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AppLovin Cares: Helping to empower at-risk youth through art

March 16, 2018
Ad Tech Deconstructed: What is an ad exchange?

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Ad Tech Deconstructed: What is an ad exchange?

February 16, 2018
Infographic: Everything You Need to Know About Mobile Ad Formats

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Infographic: Everything You Need to Know About Mobile Ad Formats

February 14, 2018
Giving back to the Bay Area with the Red Cross

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Giving back to the Bay Area with the Red Cross

December 22, 2017
Ad Tech Deconstructed: What is RTB, or real-time bidding?

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Ad Tech Deconstructed: What is RTB, or real-time bidding?

December 1, 2017
Help Girl Develop It Continue Empowering Women Software Developers at Their Holiday Fundraiser in San Francisco

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Help Girl Develop It Continue Empowering Women Software Developers at Their Holiday Fundraiser in San Francisco

November 29, 2017
AppLovin and AppsFlyer fundraiser raises $31,755 for the victims of the Northern California fires

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AppLovin and AppsFlyer fundraiser raises $31,755 for the victims of the Northern California fires

November 21, 2017
Ad Tech Deconstructed: What is a SSP, or supply-side platform?

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Ad Tech Deconstructed: What is a SSP, or supply-side platform?

November 1, 2017
Ad Tech Deconstructed: What is a DSP, or demand-side platform?

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Ad Tech Deconstructed: What is a DSP, or demand-side platform?

October 11, 2017
Ad creatives: Tips and best practices

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Ad creatives: Tips and best practices

September 19, 2017
What causes user acquisition costs to fluctuate?

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What causes user acquisition costs to fluctuate?

September 12, 2017
ASO: A primer for app marketers

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ASO: A primer for app marketers

June 21, 2017
App Cross Promotion: Keep your mobile games close and your competitors closer

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App Cross Promotion: Keep your mobile games close and your competitors closer

June 14, 2017
Global markets: Going big in India and Brazil

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Global markets: Going big in India and Brazil

June 9, 2017
Storytelling in video ads: 3 steps to engage potential users

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Storytelling in video ads: 3 steps to engage potential users

February 15, 2017
App monetization: 3 basic concepts every publisher should understand

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App monetization: 3 basic concepts every publisher should understand

January 25, 2017
4 tips for an awesome app store icon

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4 tips for an awesome app store icon

January 18, 2017
6 things you need to measure to get your LTV calculation right

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6 things you need to measure to get your LTV calculation right

December 7, 2016
Giving Back: AppLovin and Project Open Hand

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Giving Back: AppLovin and Project Open Hand

October 16, 2015