In this episode of the Mobile User Acquisition Show, Jerome Turnbull, AppLovin’s VP of Growth, breaks down the launch of Project Makeover, a game that topped the charts in just four days of launching with more than 5 million downloads.
Key takeaways:
How metrics differ for hyper-casual games vs. match-3 games
The benefits of fine-tuning during the pre-launch phase
The impact of the hyper-competitive Q4 when launching an app
The benefits of cross promotion within and across other studios
The player motives that were tested before launching Project Makeover
The team structure during the launch of Project Makeover
