What Makes a Mobile Ad Clickable?
Making mobile ads that are compelling involves a great deal of design and innate artistic talent. But to make an ad go from good to great, relying on insights derived from data and analysis and is the key. A great mobile ad is part art, part science.
Our design team mocked up this infographic to show our process in designing mobile ads for our customers. It’s a lot more involved than you might have thought.
Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.