What Makes a Mobile Ad Clickable?
by Katie Jansen on Mar 13, 2015
Making mobile ads that are compelling involves a great deal of design and innate artistic talent. But to make an ad go from good to great, relying on insights derived from data and analysis and is the key. A great mobile ad is part art, part science.
Our design team mocked up this infographic to show our process in designing mobile ads for our customers. It’s a lot more involved than you might have thought. 
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Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.
