Industry News

Up, up, and away: The joy of watching Apple TV take off

by Adam Foroughi on Jan 20, 2016

Not even three months ago, Apple unveiled the new Apple TV, and I have to say, it’s been amazing watching the developer ecosystem grow up around this new platform, fast.

At AppLovin, we made releasing SDK for Apple TV a top priority. We were lucky to be in a position to help pave the way for developers to build and monetize with tvOS, and support advertisers in reaching consumers in new ways. As momentum around Apple TV continues to gather, I thought I’d point out some of the indicators that confirm that yes, this is the beginning of a paradigm shift, at least in our living rooms.

First of all, there are the basic usage and sales stats: According to our own data, the device’s usage increased dramatically around the holidays, and JP Morgan projected that 24 million Apple TVs will be sold in 2016.

Then of course it’s always important to keep an eye on what the major players’ response to the release of a new platform, because what they do often sets the tone or even establishes benchmarks for what’s possible in the early days. Twitter, for example, quickly launched an Apple TV SDK for Fabric, which has Crashlytics integration, and six weeks after the release of the fourth gen Apple TV, Facebook’s Parse released Apple TV SDK that makes developing immersive apps a (relative) cinch.

Then just last week, App Annie integrated Apple TV App Store stats into their app charting which tracks top free, top paid, and top grossing tvOS appsalways crucial trending information to keep on top of. Also last week, Apple announced an App Analytics feature that provides developers with detailed tracking data (including on retention and in-App purchases) on their tvOS apps.

These advancements are all important building blocks for developers, and they all contribute to an ecosystem that will grow quickly, becoming more and more sophisticated almost on a daily basis. Here at AppLovin, we’ve got some exciting initiatives coming up that we know will help continue to move things forward in the world of Apple TV, so stay tuned!

Adam Foroughi is AppLovin’s CEO.