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The latest AppsFlyer Index: Results from our focus on scale

by Katie Jansen on Aug 9, 2016

AppsFlyer, one of our partners for attribution and analytics, has released its latest Performance Index, this time drilling down into H1, 2016. We always look forward to these reports because they offer compelling insights about the success of mobile marketing in gaming and non-gaming, all around the world.

One overall finding that AppsFlyer notes is that in both gaming and non-gaming, global sources tend to perform better (vs. regional). As the mobile and global app economy grows this makes sense. When networks expand globally (meaning to at least two regions, compared with local ones, which receive traffic in only one region), they are better poised to help advertisers who want to scale have a global footprint. Global networks can help them geo-target, and they offer a larger pool of reachable users.

At AppLovin, we’ve focused on scale and driving installs, which explains why we’ve climbed in the AppsFlyer’s Power Rankings, which combine retention and quality (total installs generated).

Here’s a quick snapshot of where we stand:

Gaming Android Global

AppLovin is #3 in Power Ranking

Gaming iOS Global

AppLovin is #2 in Power Ranking, ahead of Google AdWords

Gaming Android APAC

AppLovin is #4 in Power Ranking, jumping 11 places

Gaming Android North America

AppLovin is #3 in Power Ranking, right after Facebook and Google AdWords

Gaming iOS North America

AppLovin is #2 in Power Ranking, right after Facebook

Gaming Android Europe

AppLovin is #1 in Power Ranking, jumping 11 places

Gaming iOS Europe

AppLovin is #2 in Power Ranking, right after Facebook

Gaming Android Latin America

AppLovin is #3 in Power Ranking, jumping 11 places

Gaming iOS Latin America

AppLovin #3 in Power Ranking

We look forward to seeing what AppsFlyer’s next index reveals!

 

Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.

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