Tag: Monetization

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Industry News

The 10 most popular stories on the AppLovin blog in 2018

by Lewis Leong on Jan 3, 2019

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Developers

Amplify Beijing: The global opportunity for casual games

by Michelle Ao on Dec 10, 2018

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Events

Gamesforum Seattle: How to monetize games effectively

by Marissa Jankowski on Nov 8, 2018

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Advertisers, Developers

AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

by Katy Jensen on Nov 8, 2018

AppLovin-mobile-game-advertising-vs-in-app-purchase-whales

Advertisers

What’s bigger: A 2,000 pound whale or a ton of fish?

by Simon Spaull on Oct 26, 2018

AppLovin-amplify-connects-vancouver-October-2018

Events

Amplify Berlin: Best practices for testing, UA, and making creatives (Part 2)

by Lewis Leong on Sep 18, 2018

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Developers

Ask the Developer: How Chinese developer Zenjoy propelled Word Connect to the top 3 games in the US

by Rae Wang on Aug 21, 2018

Hypercasual mobile game genre blog post

Developers

Hyper-casual: Mobile gaming’s newest genre

by Johannes Heinze on Aug 3, 2018

AppLovin_ad-tech-deconstructed-what-is-mobile-attribution

Advertisers

Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

by Katy Jensen on Jun 27, 2018

Applovin-the-rise-of-hyper-casual

Developers

Dissecting the hype over hyper-casual games

by Johannes Heinze on Mar 6, 2018

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