Advertisers, Developers AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts by Katy Jensen on Nov 8, 2018
Advertisers, Developers Ad Tech Deconstructed: What is an ad exchange? by Katy Jensen on Feb 15, 2018
Advertisers, Developers Ad Tech Deconstructed: What is RTB, or real-time bidding? by Katy Jensen on Nov 30, 2017
Developers Ad Tech Deconstructed: What is a SSP, or supply-side platform? by Katy Jensen on Oct 31, 2017
Advertisers Ad Tech Deconstructed: What is a DSP, or demand-side platform? by Katy Jensen on Oct 10, 2017