Tag: advertisers

AppLovin app monetization optimization kpi

Advertisers

A marketer’s guide: Must-know KPIs for measuring your mobile game’s performance

by Lewis Leong on Aug 8, 2020

AppLovin Amplify San Francisco 2019

Events

Amplify San Francisco: Level Up Your Games

by AppLovin on Nov 15, 2019

what is in-app bidding?

Developers

Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

by Katy Jensen on Oct 10, 2019

mobile banner ads

Advertisers

Why mobile banners ads persist in a video and playable world

by AppLovin on Sep 19, 2019

applovin-mobile-gaming-future-series-5g-vr-ar

Advertisers, Developers

The Future of Mobile Gaming: How 5G and changes in infrastructure will impact the industry (Part 2)

by Lewis Leong on Dec 4, 2018

Content creators are king AppLovin blog image

Advertisers, Developers

How testing creatives can influence game design

by Alice Guillaume on Nov 27, 2018

AppLovin-mobile-game-advertising-vs-in-app-purchase-whales

Advertisers

What’s bigger: A 2,000 pound whale or a ton of fish?

by Simon Spaull on Oct 26, 2018

applovin-sephora-mobile-marketing-analysis

Advertisers

Sephora’s omni-channel marketing strategy shows why having a mobile app isn’t enough

by Lewis Leong on Apr 10, 2018

AppLovin_ad-tech-deconstructed-what-is-mobile-attribution

Advertisers

Ad Tech Deconstructed: How are CPM and eCPM different?

by Katy Jensen on Apr 3, 2018

applovin-cryptocurrency-blockchain-programmatic-advertising

Advertisers

Blockchain-powered programmatic ads could shake up the mobile industry

by Johannes Heinze on Mar 13, 2018

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