Tag: advertisers

applovin-sephora-mobile-marketing-analysis

Advertisers

Sephora’s omni-channel marketing strategy shows why having a mobile app isn’t enough

by Lewis Leong on Apr 10, 2018

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Advertisers

Ad Tech Deconstructed: How are CPM and eCPM different?

by Katy Jensen on Apr 3, 2018

applovin-cryptocurrency-blockchain-programmatic-advertising

Advertisers

Blockchain-powered programmatic ads could shake up the mobile industry

by Johannes Heinze on Mar 13, 2018

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Industry News

Forget the Galaxy S9. The real story from MWC is 5G

by Lewis Leong on Mar 1, 2018

AppLovin-applovin-ad-tech-deconstructed-what-is-an-ad-exchange

Advertisers, Publishers

Ad Tech Deconstructed: What is an ad exchange?

by Katy Jensen on Feb 15, 2018

applovin-AppsFlyer-mobile-gaming-marketing-data-report

Publishers

Mobile will grow in 2018, but developers face new challenges

by Lewis Leong on Jan 2, 2018

applovin-Apple-Search-Ads-Basic-blog

Publishers

What Apple’s new Search Ads Basic ad tool means for app developers

by Lewis Leong on Dec 19, 2017

applovin-applovin-2017-mobile-industry-trends-analysis-blog-1

Advertisers, Publishers

What 2017 taught us about the future of the mobile industry

by Mark Rosner on Dec 14, 2017

Applovin-ask-the-developer-sq-inc-ua-monetization-strategy

Publishers

Ask the Developer: Indie game developer SQ Inc on their secrets for monetization and user acquisition

by Tatsuo Sakamoto on Dec 7, 2017

AppLovin-Ad-Tech-Deconstructed-what-is-a-mediation-layer

Advertisers, Publishers

Ad Tech Deconstructed: What is RTB, or real-time bidding?

by Katy Jensen on Nov 30, 2017

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