Tag: advertisers

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Developers

Ad Tech Deconstructed: What is header bidding?

by Katy Jensen on Sep 6, 2018

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Advertisers

Sephora’s omni-channel marketing strategy shows why having a mobile app isn’t enough

by Lewis Leong on Apr 10, 2018

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Advertisers

Ad Tech Deconstructed: How are CPM and eCPM different?

by Katy Jensen on Apr 3, 2018

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Advertisers

Blockchain-powered programmatic ads could shake up the mobile industry

by Johannes Heinze on Mar 13, 2018

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Industry News

Forget the Galaxy S9. The real story from MWC is 5G

by Lewis Leong on Mar 1, 2018

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Advertisers, Developers

Ad Tech Deconstructed: What is an ad exchange?

by Katy Jensen on Feb 15, 2018

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Developers

Mobile will grow in 2018, but developers face new challenges

by Lewis Leong on Jan 2, 2018

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Developers

What Apple’s new Search Ads Basic ad tool means for app developers

by Lewis Leong on Dec 19, 2017

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Advertisers, Developers

What 2017 taught us about the future of the mobile industry

by Mark Rosner on Dec 14, 2017

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Developers

Ask the Developer: Indie game developer SQ Inc on their secrets for monetization and user acquisition

by Tatsuo Sakamoto on Dec 7, 2017

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