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Tag: advertisers

AppLovin app monetization optimization kpi
Advertisers

A marketer’s guide: Must-know KPIs for measuring your mobile game’s performance

by Lewis Leong on Aug 8, 2020
AppLovin Amplify San Francisco 2019
Events

Amplify San Francisco: Level Up Your Games

by AppLovin on Nov 15, 2019
what is in-app bidding?
Developers

Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

by Katy Jensen on Oct 10, 2019
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Advertisers

Why mobile banners ads persist in a video and playable world

by AppLovin on Sep 19, 2019
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Advertisers, Developers

The Future of Mobile Gaming: How 5G and changes in infrastructure will impact the industry (Part 2)

by Lewis Leong on Dec 4, 2018
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Advertisers, Developers

How testing creatives can influence game design

by Alice Guillaume on Nov 27, 2018
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Advertisers

What’s bigger: A 2,000 pound whale or a ton of fish?

by Simon Spaull on Oct 26, 2018
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Advertisers

Sephora’s omni-channel marketing strategy shows why having a mobile app isn’t enough

by Lewis Leong on Apr 10, 2018
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Advertisers

Ad Tech Deconstructed: How are CPM and eCPM different?

by Katy Jensen on Apr 3, 2018
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Advertisers

Blockchain-powered programmatic ads could shake up the mobile industry

by Johannes Heinze on Mar 13, 2018

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