Super Bowl 50: 4th and long for traditional TV

by Adam Foroughi on Feb 3, 2016

Super Bowl 50 is just around the corner, and we sure are feeling the buzz here in San Francisco. One of our offices is literally just a few blocks away from Super Bowl City, which will showcase all sorts of Bay Area offerings, including those in technology, so many of us will be checking that out—and of course watching the game!

Naturally there’s already talk in the advertising world regarding what we’ll see come February 7. Business Insider ran an interesting piece on what Wix is planning this year given the success of its ad last year; the company’s CMO called the placement a “no-brainer.” In that same vein, just last week Re/Code published a piece I wrote reflecting on why despite the decline of “traditional” TV, advertising during the Super Bowl is still a smart move for many brands—and why it’s important to keep an eye on Super Bowl advertising because it could pioneer new ways to reach consumers and gather data.

At AppLovin, we’re keenly watching how the Apple TV ecosystem unfolds. Over time, apps will transform the way we watch television, and the NFL possibly even taking some risks and paving the way for live sports content delivered over the Internet.

In the meantime, come next Sunday we’ll be taking note of brands undertaking interesting hybrid digital/broadcast campaigns. Be sure to let us know then on Twitter if you see something interesting!

Adam Foroughi is AppLovin’s CEO.