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MAX: App Developers! This is Your Secret Weapon for Massive Growth

by Idil Canal on Oct 28, 2020

The mobile gaming market is a $77.2 billion industry with 2.3 billion players and has grown 13.2 percent in the past year. With over 4.5 million apps in the store and over 550 million downloads happening each day, gaming captures 72 percent of all app store spend and shows massive potential to be one of the largest industries in the world. 

Ad monetization and user acquisition are critical to the growth of game developers and up until recently, game developers only had access to a limited list of traditional monetization tools. These tools were extremely tedious and time-intensive. 

MAX is the solution to the problem

Since launching last year, MAX has evolved from an in-app bidding based tool to a full-stack monetization solution, saving developers countless hours through automation while providing a better user experience for their players. 

It has propelled in-app bidding’s double-digit adoption rate and ignited an industry-wide shift to embrace automation where bidding is the new normal. 

MAX currently supports 10 in-app-bidders, which is more than any mediator in the industry. These include top demand sources like Facebook Audience Network and AppLovin, as well as bidders such as Vungle, InMobi, and AdColony.

Source: AdExchanger.com

MAX has paved the way and leads the pack

In-app bidding is just one way MAX is ahead of the curve. MAX has focused on building features to provide a full suite of exclusive tools to promote growth for developers. 

Ad Review gives developers unprecedented transparency and total control over which ads their users are seeing in their apps. Before Ad Review, developers spent hours on their phones, manually searching for problematic ads mentioned in app store reviews. Once it was identified, developers needed to figure out which network it was from, screenshot the ad and then email the correct network to request the ad be blocked. 

They can even create a watchlist to protect their players’ experience. Additionally, by A/B testing different price floors and ad frequency rules, developers are given exclusive tools to measure and maximize player retention.  

Retention’s significant impact on lifetime value (LTV)

Retention is one of the most important KPIs for developers. With MAX’s built-in cohort reporting, developers can measure the impact from new game features and understand how waterfall A/B tests affect the games’ LTV. 

Developers need to take into account that users from different sources vary in quality, retention, and hold different LTVs. 

MAX’s Ad Unit Management API reduces the number of adjustments needed for LTV optimization. Similarly, developers can create ad units, build, update waterfalls, and create A/B tests all through an API, enabling them to invest their time in building compelling and exciting games.

MAX customers are enthusiastic

Developers of all sizes have increased their average revenue per daily active user (ARPDAU) by 15-30 percent. That means more money to spend on user acquisition (UA) and more time to focus on creating new top-charting games.

We know that developers have sophisticated needs. One dimensional solutions are no longer enough in today’s market. MAX is differentiated from all other solutions and far more powerful in creating new hits and growing your overall business

At AppLovin, our goal is to empower mobile app developers and we are committed to finding new ways to help automate your monetization and grow your business. 

Learn how MAX can save you time and money.

Idil Canal is General Manager of MAX at AppLovin.