Infographic: Everything you need to know about mobile ad formats

by Katie Jansen on Feb 13, 2018

Mobile advertising started with simple banner ads, but we have numerous ad types to choose from today. It can often be confusing which ad formats work the best for your specific mobile app but we’re here to help you pick the best mobile ad format for you.

Below you’ll find AppLovin’s Mobile Ad Formats 101 infographic which explains the different types of ad formats, their optimal placements, and other best practices. This list is by no means extensive, but it’s a good starting point to help you decide how best to monetize your mobile app with the right ad formats.



Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.

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