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Having a parent-friendly work culture can be your secret weapon in Silicon Valley recruiting

by Adam Foroughi on Jul 30, 2015

This week Entrepreneur ran a piece I wrote about the importance of building companies that are parent-friendly. As a CEO and parent to three young children, this subject is important to me.

In the piece I share a few ideas regarding what makes for a solidly parent-friendly corporate culture, namely offering generous health benefits, allowing for flexible work schedules, and making sure your employees know that you’re focused on results. Not only is this kind of culture good for your employees and your business as a whole, but it can actually give you a competitive advantage in recruitment in a very crowded space.

A New York Times article, which was the original inspiration for my piece in Entrepreneur, outlined the problems that parents at Silicon Valley tech companies face.

Being committed to creating a parent-friendly work culture (following my tips in Entrepreneur is a good place to start) and proving it to prospective employees, gives you are cruitment advantage over a wide swath of the rest of Silicon Valley companies.

Yes, ping pong, foosball, a cool office space with catered lunches as well as traditional benefits like health and vision, 401K matching and life insurance are great perks to have. We have those too, but these days in the Valley, those are considered table-stakes.

But you can truly set yourself apart from other companies by showing your commitment to providing a great work culture that is friendly to parents and non-parents alike.

Adam Foroughi is AppLovin’s CEO.

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