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Fantasy Football on Mobile–Is Your Brand Fumbling Away This Huge Opportunity?

by Katie Jansen on Oct 31, 2014

With the baseball season officially over (and with AppLovin’s hometown San Francisco Giants claiming their third title in five years on the back of a historically great performance by Madison Bumgarner), let’s shift our attention to Football. Specifically Fantasy Football.

We took a look at the Fantasy Football industry and shared our findings with Forbes. 

There are 40 million projected Fantasy Football players this season, each of whom will spend 8.7 hours a week managing their teams. The average player is a male 30-40 years of age, with a household income of $90,000+. If this sounds like an ideal target for your brand, take a look at the infographic below for more insights.

Infographic3

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Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.

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