Eventful Week For AppLovin

by Katie Jansen on Feb 20, 2015

At AppLovin, we like to get out to as many influencer events as possible, to meet the people leading the way in the mobile marketing and development industies.

Last week, we had the pleasure of speaking at two such events, the Seattle App Strategy Workshop presented by App Developer’s Alliance, and the Kochava Mobile Summit held in Sandpoint, ID by our friends at Kochava. While big industry events like next month’s MWC and GDC (both of which we’ll be attending) are essential in their own rite, smaller, more focused events such as the ones we attended last week can inspire great conversation and facilitate outstanding personal connections.

At the ADA workshop in Seattle, our Director of Business Development Rafael Vivas represented AppLovin on a panel featuring other Alliance members from OpenX, Intel, Sirqul, Amazon and Alaska Airlines. The topic was developer resources and tools in the app creation process.

The ADA summarized the event, and quoted Rafael speaking about developers losing evangelism opportunities for their apps:

“…all the great content that you built is going to get ruined in a hurry if your audience thinks that monetization is the only thing you focused on when building the app.” – Rafael Vivas

While the ADA workshop was happening in Seattle, about 300 miles east our VP of Strategic Accounts Geoff Hamm was speaking at the Kochava Mobile Summit. The topic was user acquisition strategies that focus on quality over quantity.

“Customers that are really utilizing our platform understand that all installs are not created equally. Why are you paying $4 across a massive pool of supply when you should be paying what that customer is actually worth.” – Geoff Hamm

The panel was co-presented with Aayush Sakya, associate director of user acquisition at GSN, and moderated by Chris Blanford, account manager at Kochava. The whole 50 minute session was live streamed, and the archive can be viewed on YouTube.

If you’ll be at GDC next month, make sure to attend our panel, entitled Using Data to Improve User Experience and Increase Monetization, moderated by Eric Johnson of Re/Code and featuring participants from MachineZone and Kochava.

Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.