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Empowering women from the workplace to the wardrobe

by Carolyn Yang on Jul 13, 2017

One of my favorite things about working at AppLovin is our culture of mentorship. Last year, I wrote about my experience having just joined AppLovin and the impostor syndrome I was able to overcome thanks to mentorship from countless colleagues.

AppLovin encourages its employees to thrive in a supportive environment, which is reflected by the creation of FemLovin, an informal group of AppLovin women that discusses a wide range of topics, including books, politics, and how to better collaborate at work. What started as an informal Slack channel for sharing articles has blossomed into an after-hours work group where women can share ideas and build valuable relationships.

“We’re always looking for and actively talking about ways to better ourselves as women leaders and build positive relationships among professional women in general.”

It’s within this group that women can mentor and be mentored by sharing stories in an empathetic environment. FemLovin does not ascribe to any particular agenda, but is simply a space for women within AppLovin to gather across team barriers in a way that doesn’t typically happen during the work day. More inspiring still is that women representing all levels of management are invested in FemLovin activities. As our CMO Katie Jansen wrote for Entrepreneur, success in the workplace is not a zero-sum game. “We’re always looking for and actively talking about ways to better ourselves as women leaders and build positive relationships among professional women in general,” Katie writes.

Finding inspiration

As FemLovin matures, we’re beginning to hold after-hours events, whether over drinks, or more recently, collaborating with inspiring, women-led companies like Modern Citizen. For the uninitiated, Modern Citizen is a clothing company co-founded by Jessica Lee and Lizzie Agnew to create a line of curated women’s clothing and accessories that empower the modern working woman.

AppLovin FemLovin Modern Citizen event

Jessica founded Modern Citizen after working for Gap Inc. doing strategy and business development for its e-commerce division. She realized that there didn’t yet exist an aesthetic for the modern woman that was both polished and versatile for day-to-night wear. Her mantra when starting the company was “By women, for women,” which is hugely significant to their success, because they possess an intimate understanding of the women they curate these products for.

“While there are definitely a lot of women dominating jobs [in fashion], they aren’t dominating the leadership positions, especially in more corporate environments,” said Jessica, speaking with Who What Wear.

“While there are definitely a lot of women dominating jobs [in fashion], they aren’t dominating the leadership positions, especially in more corporate environments.”

This was a natural collaboration for our first off-site outing, as AppLovin and Modern Citizen have similar foundations. Both companies were bootstrapped from the get-go with clear emphasis on profitability without traditional fundraising. Jessica candidly admits she struggled with fundraising “as a young single woman in Silicon Valley” in an interview with Racked. It was Kirsten Green, the managing director of the VC firm Forerunner Ventures, that advised Jessica to build Modern Citizen slowly, without fundraising.

Modern Citizen jewelry

What struck us during our meeting was how female entrepreneurs at Modern Citizen have a clear vision and mission to empower working women via fashion at an incredibly accessible price point. It was inspiring to collaborate with a company that shares the same goals of empowering women in the workplace.

I’m proud to work at a company that values creation of spaces for women to discuss, share and collaborate in a supportive manner. As we look towards the future of FemLovin, I am excited to see more partnerships with inspiring women pioneering disruptions in their respective industries.

Carolyn Yang is a Growth Partnerships analyst at AppLovin.

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