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Why ChinaJoy is a must-go expo for mobile game devs in any geography

by Briana Billingham on Jul 20, 2017

The China Digital Entertainment Expo & Conference, better known as ChinaJoy, kicks off next Thursday, July 27th, and is a must-attend for anyone in the game industry. What started as a small gaming expo in 2003 has blossomed into a mega-conference that expects more than 325,000 visitors over its 3-day period.

This year’s ChinaJoy will be even more massive than usual, as the conference will be celebrating its 15th year. The theme for 2017 will focus on China’s gaming industry going global. There will be plenty of panels on topics like the importance of persistence, deep localization, and how new technologies impact game design and game business models, just to name a few.

Party in the Sky

AppLovin ChinaJoy Party in the Sky at Bar Rouge

AppLovin will be at ChinaJoy, so be sure to stop by our booth (W3-B2B, #B505). Come chat with us, and if you set up a meeting, there might even be a surprise in store! We will also be hosting a Party in the Sky in collaboration with TUNE and VidoAds on July 28th from 7PM-10PM at Bar Rouge. (RSVP for the Party in the Sky here!)

The biggest gaming conference in Asia

More than 4,000 games will be on display in the Shanghai New International Expo Center, which spans a whopping 140,000 square meters. Unlike American game expos like E3 and GDC, ChinaJoy is a mega-event that encompasses all parts of the gaming industry from B2B to B2C. In fact, the World Mobile Game Conference (WMGC) and China Game Developers Conference (CGDC) are both part of ChinaJoy and will be happening simultaneously.

Since ChinaJoy is so massive and covers so many topics, it’s the perfect opportunity to learn new skills by attending panels or talking to industry experts. ChinaJoy brings together so many of the brightest minds in gaming that it’s impossible to leave without learning something new.

ChinaJoy gaming expo show floor

With so many companies in attendance, ChinaJoy is a great place to make new contacts from all over the world, not just from Asia. Big names like Tencent, Intel, NVIDIA, Microsoft, Sony, and Blizzard will all be exhibiting at ChinaJoy 2017, making it a truly global conference.

At ChinaJoy, every aspect of gaming will be covered, from how best to monetize your game to adapting your game for international markets. If you’re a game developer, you can’t miss ChinaJoy—even if just to see its sheer size and spectacle.

For more event coverage, be sure to check out our mobile video ads panel at Casual Connect Asia and the growth opportunities discussed during Mobile Apps Unlocked earlier this year.

ChinaJoy will be held from July 27th to the 30th at the Shanghai New International Expo Center.

Briana Billingham is AppLovin’s global events manager.

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