Category: Advertisers

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Advertisers

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

by Katy Jensen on Oct 10, 2017

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Advertisers

Adopting a people-centric view will lead to marketing success at home and abroad (Advertising Week panel recap)

by Lewis Leong on Oct 5, 2017

AppLovin-video-ad-trends

Advertisers

For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

by Lewis Leong on Sep 28, 2017

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Advertisers

Ad creatives: Tips and best practices

by Maria Golcz on Sep 18, 2017

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Advertisers

What causes user acquisition costs to fluctuate?

by Katie Jansen on Sep 11, 2017

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Advertisers

How app marketers and brands can get an A+ in back-to-school marketing

by Lewis Leong on Aug 31, 2017

AppLovin app monetization optimization kpi

Advertisers

A marketer’s guide: Must-know KPIs for measuring your mobile game’s performance

by Lewis Leong on Aug 8, 2017

AppLovin ASO mobile blog image

Advertisers

ASO: A primer for app marketers

by Lewis Leong on Jun 20, 2017

Advertisers

Uncertainty and performance in mobile marketing

by Katie Jansen on May 19, 2017

Content creators are king AppLovin blog image

Advertisers

When content creators rule, how do marketers find their audiences?

by Katie Jansen on May 16, 2017

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