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Category: Advertisers

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Advertisers

India’s booming mobile market brings unique challenges for marketers

by Katie Jansen on Nov 16, 2017
AppLovin-voice-assistant-smart-speaker-rise
Advertisers

Why personal voice assistants are the next big marketing platform

by Lewis Leong on Nov 9, 2017
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Advertisers

Comparing programmatic ad buying with stock trading is a dangerously inaccurate analogy

by Pete Schlaefer on Oct 26, 2017
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Advertisers

How Apple will monetize conversations with Business Chat

by Lewis Leong on Oct 17, 2017
AppLovin-mobile-apps-brands-winning-strategies
Advertisers

New York Advertising Week 2017: Key takeaways

by Lewis Leong on Oct 12, 2017
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Advertisers

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

by Katy Jensen on Oct 10, 2017
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Advertisers

Adopting a people-centric view will lead to marketing success at home and abroad (Advertising Week panel recap)

by Lewis Leong on Oct 5, 2017
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Advertisers

For marketers, video still dominates but requires new strategies to be successful (Advertising Week panel recap)

by Lewis Leong on Sep 28, 2017
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Advertisers

Ad creatives: Tips and best practices

by Maria Golcz on Sep 18, 2017
AppLovin-how-to-measure-ua-cost
Advertisers

What causes user acquisition costs to fluctuate?

by Katie Jansen on Sep 11, 2017

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