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AppLovin joins forces with Localytics, CyberZ, and Talking Data

by Mark Rosner on Jul 24, 2015

Today I’m happy to announce that AppLovin has joined forces with three new partners with expertise in tracking and analytics, two of whom have a presence overseas. This step marks a new phase in our growth and will bolster AppLovin’s influence domestically and internationally.

Localytics, headquartered in Boston, has worked with top brands including eBay, Salesforce.com, Microsoft, and The New York Times to create personalized user engagement via their apps. The company supports more than 6,000 customers and reaches 32,000 apps and 2.3 billion devices monthly.

CyberZ is our new partner in Japan. Its product F.O.X. (Force Operation X) measures the effectiveness of advertising for smartphone apps, and it has more partnerships with major media outlets than any smartphone advertisement tracking tool in the world.

Our third new partner is TalkingData, a mobile analytics firm headquartered in Beijing. TalkingData’s tracking software has reached nearly 1.5 billion mobile devices in China via 80,000 mobile apps from 60,000 application developers.

We’re looking forward to learn from the experience of these companies, and to the many new opportunities these new partnerships will bring.

Mark Rosner is AppLovin’s Chief Revenue Officer.

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