Come hear AppLovin talk about how to take your app global at MAU Vegas 2018

by Briana Billingham on Apr 19, 2018

Going global is a topic that comes up frequently, as it’s tough for developers to navigate expanding their business into new countries. We’ve seen the complexities of going abroad, like China’s fragmented app store market and the changing demographics in India. Japan also poses challenges for businesses, as its mobile users love established IPs, and the need for localization extends beyond translated text.

Mobile Apps Unlocked (MAU) is one of the largest gatherings of mobile professionals to talk about mobile acquisition, monetization, and retention. This year’s MAU conference will be held at the MGM Grand hotel in Las Vegas, Nevada.

If you’re going to be in Las Vegas for MAU, you won’t want to miss hearing our very own Johannes Heinze join a panel about going global. Joining him on stage will be Fabien-Pierre Nicolas of SmartNews and David Jumper of Disruptor Beam. Josh Burns, the founder of DigitalDevConnect, will moderate the panel.

Additional topics we’ll cover during this panel include how small studios can go global on a budget and how you can find success by partnering with a company with an established IP.

Panel details:

  • Who:
  • What: Going truly global: Insights into taking your business to the next level via international expansion
  • When: Thursday, April 26th from 9:30 a.m. to 10:00 a.m.
  • Where: Room 311 in the MGM (3799 S Las Vegas Blvd, Las Vegas, NV 89109)
Briana Billingham is Director of Field Marketing & Events at AppLovin.