AppLovin Cares: A Year-in-Review
As the end of the year approaches, we’re taking a moment to pause and reflect on our global AppLovin Cares efforts. In our second year of AppLovin Cares or “Cares,” the team saw great growth and development as we continue to mature into our vision: An organization dedicated to empowering our employees to give back and create a positive impact for causes we are passionate about.
With a 60% increase in our funding budget from 2018, Cares was able to donate to more than 25 organizations this year.
We had the opportunity to strengthen relationships with causes from last year such as Minds Matter San Francisco, La Casa de Las Madres, and the Red Cross as well as new organizations such as the Compass Family Services, Atlantic Hurricane Season Recovery Fund, and She Can.
Our increased activity also reflects the growing participation from AppLovin employees. Cares now boasts a 27% participation rate with our U.S. employees. Internationally, Cares hosted more than 18 events across our global offices in San Francisco, Palo Alto, Dublin and Tokyo – a 40% YoY increase!
One of our proudest member moments this year came when the Red Cross hosted a mapathon at our San Francisco and Palo Alto offices for their Missing Maps Project. At this event, our members spent two hours manually identifying and tagging building structures in rural parts of the world using satellite images. These maps are then used by first responders to better support communities in need after disaster strikes. Our small but passionate team of less than 30 people, was able to break the record of most buildings mapped in Mapathon history, beating out organizations with 100+ members!
We closed our second year’s activities with a volunteering event at Project Open Hand where 20 Cares members worked together to help meal prep food that is distributed to more than 2,500 sick and elderly San Franciscans every day. This included:
- Cleaning 200 pounds of onions
- Chopping 300 pounds of onions
- Cleaning and chopping 75 pounds of carrots
- Labelling 200 containers
- Dicing 200 pounds of sweet potatoes
With a new decade just around the corner, we’re excited to see where AppLovin Cares will continue to empower our employees be agents of impact for their charities of choice. We hope to continue building on the strong positive momentum the team has built so far, and have high hopes for our continued internal development and deepening our external relationships to create a long-term lasting impact on our shared community. We are so grateful for our dedicated members and all the organizations that have been brought to our attention through their passionate voices.