AppLovin acquires SDK management tool SafeDK
I am pleased to announce that AppLovin has acquired SafeDK, a software development kit (SDK) management tool that allows mobile app developers to automate security and brand safety. SafeDK will be added to AppLovin’s suite of developer tools including MAX In-App bidding.
We started working with SafeDK because it is the best and only tool out there for protecting brand safety in apps. SafeDK became integral to our operations and we’re delighted to have its team onboard to build tools developers need to grow and protect their businesses.
On average, an app contains around 10+ SDKs, which is a lot to manage, especially if you have a small team. Instead of wasting time tracking down SDK related problems, SafeDK allows developers to have a bird’s eye view of SDK performance and stability. SafeDK also provides ad visibility and quality control to ensure the ads that are displayed in your app are ones you really want, helping protect the brand you worked so hard to build.
SafeDK co-founders Orly Shoavi and Ronnie Sternberg will be Co-General Managers of AppLovin Israel.
SafeDK and AppLovin teams will be working on integrating SDK management features into the AppLovin platform. SafeDK will continue supporting both SafeDK and AppLovin customers. We will have more news to share in the coming months so stay tuned!