Advertisers: The webinar on video ads you’ve been waiting for has arrived
Next week I’m participating in a webinar called “Video ads: The key to acquiring new users,” hosted by our partner adjust, a business intelligence platform that offers attribution and analytics for mobile apps. It will be on Thursday, February 23 at 3 PST, and I promise it will be full of useful information about how to best leverage video ads to reach new users on mobile.
One of my co-presenters will be Gina Kwong, user acquisition manager at Smule, a company that creates mobile apps aimed at connecting people through music and has over 50 million users worldwide. (You’re probably familiar with Sing! Karaoke and Magic Piano.) The other will be Katie Hutcherson, director of product at adjust and an expert on ROI attribution on mobile.
While we’ll cover different aspects of the partnerships among app developers, mobile marketing platforms, and attribution and analytics providers, we’ll go into detail about just how effective video ads are for advertisers in scaling globally.
Here are a few things we’ll cover in the webinar:
✓ Data on just how successful video ads are on mobile
✓ How to test video creatives
✓Best practices and tactics for user acquisition
✓How to accurately attribute marketing ROI, particularly for video creative