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A Note To Our Developers: Update Your SDKs to be iOS 8 Compatible

August 13, 2014

Apple is pushing iOS 8 during the first couple of weeks of September. Due to significant changes in this operating system, it has the potential to break third party ad delivery and you may need to update your third party SDKs, including AppLovin. If last year’s pace holds true this year, you can expect that roughly 64% of iOS users will be on iOS 8 within one month of its release!

We have released our iOS 8 compatible SDK here and have answered some frequently asked questions below.

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How are the Top 100 Retailers Scaling for Mobile?

August 6, 2014

You used to be the new kid on the block. Now you’re part of the old guard, scrambling to keep up. That’s the situation many big retailers face today, as mobile changes the way people shop. Not only can shoppers now buy from their homes, but from any location they want. A recent Forrester report forecasts that 29% of digital commerce will be driven through mobile by year’s end (as compared to just 14% in 2013).

So how are America’s top 100 retailers (as determined by the National Retail Federation) responding to the emergence of mobile shopping? We took a closer look.

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Thoughts on MobileBeat, and why mobile first companies are winning big

July 17, 2014

Last week, I had the opportunity to participate in the seventh annual MobileBeat conference in San Francisco. Hosted by VentureBeat, the gathering was full of intelligent people sharing insights around how to drive mobile growth. I was excited to be part of it, and had a great time. Take a look at Devindra Hardawar’s wrap-up of five key takeaways from MobileBeat, where you’ll see a great list of key learnings from the show. In my fireside chat with Mike Bidgoli of Living Social and Mark Sullivan from VentureBeat, we talked about how mobile commerce is impacting businesses and what companies can do to take advantage of the huge growth opportunity that mobile presents. I ran into a number of companies at MobileBeat who are mobile first. They’re doing an incredible amount of business on mobile, and are building thriving businesses. What do they know that other businesses don’t? Read more

Mobile Advertising Myths – The Sixth Myth

July 9, 2014

I recently wrote a piece for Adotas on the 5 Most Common Misconceptions about Mobile Advertising. In it, I offer some alternative opinions to several of the myths people still believe about how to make mobile advertising work for businesses. As mobile commerce continues to grow, it’s vital for marketers to understand that mobile advertising requires an investment in developing a mobile experience and marketing strategy that will deliver profitable results. Read more

Social Gaming Summit 2014: Mark Rosner chats with Nick from 12Gigs

June 25, 2014

Earlier this month, AppLovin went to the Social Gaming Summit in Vegas – and it was just as awesome as it sounds. Hundreds of social gaming experts gathered for two days to dispense advice and knowledge around how to create and maintain an audience of devoted mobile gamers. In a market that’s worth $5.4 billion now, and is expected to reach $17.4 billion by 2019, there’s a lot to talk about. Everyone is vying for the attention of over 100 million gamers in the U.S. alone, and the competition for ad space and users is fierce. Lucky for us, we got to speak with the experts. Read more