Photo credit: flcikr user cafnr app_0031
I recently contributed a piece to App Developer Magazine about why native advertising is such a hot trend (it’s one of the fastest growing areas in advertising, and eMarketer estimates that the market for native ads will be $5B by 2017). It covers best practices for mobile native ad integrations that can dramatically boost developers’ ad revenues.
The statistics are hard to argue with: native ads boost ad revenue (note that Twitter, for example, doubled its ad revenue by implementing native), and consumers prefer them, making the native strategy a win-win-win for developers, advertisers, and users. Plus, intent to purchase is much higher with users who click on native ads as opposed to banner ads: 52 percent compared with 34 percent. Read more