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AppLovin Data Desk: November 2014

November 20, 2014

iPhone 6 Plus is a hit–especially internationally. iOS 8 adoption continues to lag.


It’s become a tradition every September: Apple releases new version of iOS and a new device. This time they gave their customers even more by releasing a new version of iOS, two new devices, and a sneak peak at a third – the mythical wearable (due in 2015). The mobile industry (and Wall Street) have been abuzz with these recent releases from Apple, but two factors make this unlike any other iPhone/iOS debut before it. First, the famously nimble population of iOS users did not upgrade to the new OS with the same agility from Septembers past. Second, the release of Apple’s first foray into the “phablet” space left questions around how much success this seemingly niche product might have compared to the robust sales of prior new iPhone models. We turned to our data to see what kind of insight we could provide about these two issues.

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A Busy Month For AppLovin – And It’s Only The 14th!

November 14, 2014

Image credit: flickr user FSC_211

As we prepare for Thanksgiving, we at AppLovin would like to give an early thanks. A hearty thanks to our amazing customers, our incredible employees, and all the action happening in our industry. Even though we are only halfway through the month, we have had a lot going on in the media (we’re thankful for that too!), so we wanted to share it with all of you. (Of course you can always check our press page for the latest news featuring AppLovin).  Read more

Cyber Monday 2014: The Year That 1 of 3 Online Shoppers Will Be Mobile

November 7, 2014

Cyber Monday, the mythical-cum-factual busiest day of the year for ecommerce falls on December 1st this year. As Cyber Monday continues to grow, overall transactions on mobile are also growing. We took a deeper dive into data from external sources and our own to chart the growth of mCommerce on Cyber Monday and where it could be headed. Specifically, we’ll explain why we think 2014 could be the year when nearly one in three Cyber Monday transactions will originate from a mobile device.

Originally a marketing ploy from the U.S. National Retail Federation in 2005, Cyber Monday actually became the busiest online shopping day in 2010, and has remained so for the last four years, according to ComScore.

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Fantasy Football on Mobile–Is Your Brand Fumbling Away This Huge Opportunity?

October 31, 2014

With the baseball season officially over (and with AppLovin’s hometown San Francisco Giants claiming their third title in five years on the back of a historically great performance by Madison Bumgarner), let’s shift our attention to Football. Specifically Fantasy Football.

We took a look at the Fantasy Football industry and shared our findings with Forbes. 

There are 40 million projected Fantasy Football players this season, each of whom will spend 8.7 hours a week managing their teams. The average player is a male 30-40 years of age, with a household income of $90,000+. If this sounds like an ideal target for your brand, take a look at the infographic below for more insights.




How do gender and platform predict mobile advertising and mobile commerce behavior?

October 23, 2014

Women & iPhone owners are the big spenders, converters on mobile; Android users out click iOS



At AppLovin, we process over twenty billion ad requests a day. Buried in this mountain of data, we can see patterns emerge. After looking at over a billion data-points from the month of July 2014, we found some very interesting trends related to gender behavior. To wit, women click on ads more often than men, have better conversion rates, and spend more per purchase than their male counterparts. We also found some differences in platform users: Android clicks more than iOS, iOS converts more, and iOS users spend more per purchase than Android users.

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Make Mobile Your Top Priority, Or Lose Billions?

October 21, 2014


[Photo credit: Lending Memo]

Over a year ago, Bill Gurley of Benchmark Capital wrote that “we are in the middle of a critical platform transition” when it comes to shifting retail strategy to mobile.

It’s been obvious for several years that mobile is a huge growth category.By the end of 2013, mobile accounted for almost 17% of all online shopping, up nearly 6 percentage points from the previous year, and Forrester reports that by the end of 2014, mobile will account for 29% of all online shopping. Yet for whatever reason, 21% of the top 100 retailers in the United States have yet to release a mobile app.

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