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AppLovin Data Desk 4: Moneyball for Mobile Advertisers: Using Data to Maximize Returns

March 31, 2015

A9DvSixtRhSiXenqEeK5GpnVrB8SevlQRMaerg6W4BERemember Moneyball, the story of how Oakland A’s general manager Billy Beane transformed his team through a new approach to statistics? Beane took a fresh, more analytical approach to the entrenched statistical indicators that for decades had driven investment in players, and by doing so he found players that were undervalued in the market and won more games than teams with double the payroll.

Moneyball is a lesson in the use of advanced metrics to uncover opportunities in the market and capitalize on them accordingly. It showcases just how valuable data and gleaning the right metrics can be in finding hidden gems that give you an edge over the competition.  Read more

Native Ads and AppLovin

March 26, 2015

Photo credit: flcikr user cafnr app_0031

Earlier this month, when Business Insider featured AppLovin, we were particularly happy to see our unique product first approach highlighted. We’re proud of that strategy, which, as the article states, means that “engineers and data scientists rule at AppLovin.” To us, success depends on making a terrific product the first priority. But we were also happy to see one of our new native ad products covered in the article.

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Natively Mobile — The Evolution of Hand-held Problem Solving

March 20, 2015


Earlier this week, VentureBeat published an interview with me from February’s Mobile Summit, a great event in a fantastic setting.

The interview focuses on how native mobile communication is the key to getting a brand’s app used on a device. That challenge seems particularly daunting these days when the App Store is so crowded with options, and when it feels like mobile-first apps like Uber, Snapchat or Instagram have already won. But I think that there are still opportunities out there, if you look carefully at what everyday challenges haven’t been solved for yet and if you’re smart about devising seamless solutions.

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What Makes a Mobile Ad Clickable?

March 13, 2015

Making  mobile ads that are compelling involves a great deal of design and innate artistic talent. But to make an ad go from good to great, relying on insights derived from data and analysis and is the key. A great mobile ad is part art, part science.

Our design team mocked up this infographic to show our process in designing mobile ads for our customers. It’s a lot more involved than you might have thought. Read more

Find AppLovin at GDC and MWC This Week

March 3, 2015

IMG_2960It’s a busy week for us here at AppLovin–two of the biggest shows of the year are happening simultaneously.

Mobile World Congress and Game Developers Conference have started in Barcelona and San Francisco, respectively, and we are there on the ground at both.

If you’d like to meet at MWC or GDC, tweet at us, and make sure to check out our GDC panel on Thursday at 2:00. The panel is with our friends MachineZone and Kochava, and will be moderated by Eric Johnson of Re/code. The topic is utilizing data to improve both user experience and monetization. something that our co-panelists are eminently qualified to address. So come check it out, or join the conversation on Twitter! Read more

Embracing Intelligent Monitoring At AppLovin

February 25, 2015


hall-monitor-1Early in AppLovin’s history, we had mysterious revenue degradation and it was seriously affecting our business. Our engineers spent the next few weeks poring over the logs, analyzing the logic of the core components, conducting multiple code-reviews, performing various experiments, and hypothesizing about potential causes of the degradation. It was painful because our monitoring was inadequate and didn’t help us find and fix the problem.

After a few weeks, we isolated and resolved several minor bugs that had joined forces to produce this costly performance issue. Painful as it was at the time, we learned a valuable lesson that to this day infuses our product and our work: Intelligent monitoring goes a long way with respect to protection and optimization. Indeed, perfecting AppLovin’s monitoring infrastructure became of paramount importance, and that means availability monitoring, application monitoring, flexible visualization, and a learning system for alerting.

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