Women & iPhone owners are the big spenders, converters on mobile; Android users out click iOS
At AppLovin, we process over twenty billion ad requests a day. Buried in this mountain of data, we can see patterns emerge. After looking at over a billion data-points from the month of July 2014, we found some very interesting trends related to gender behavior. To wit, women click on ads more often than men, have better conversion rates, and spend more per purchase than their male counterparts. We also found some differences in platform users: Android clicks more than iOS, iOS converts more, and iOS users spend more per purchase than Android users.