Blog

Learn what's new at AppLovin.

Game On: Three Steps to Successful Retargeting

April 18, 2014

The attention span of an average human is 8 seconds. The average smartphone user has 26 apps installed. If someone doesn’t open an app within 12 hours of the first time they used it, there’s a huge chance they won’t ever open it again, says Richard Cipolla from Localytics. Do some quick math, and you’ll understand why it’s a struggle to keep a user’s attention – and why it’s an all-out battle to stay relevant on a user’s device. Read more

What’s New at AppLovin

April 9, 2014

Four months into 2014, I’m excited to announce AppLovin’s biggest news yet: The launch of our new Adaptive Personalization Platform (APP). We’ve worked hard to develop a platform that delivers results – not hype – and I’m thrilled to finally be able to talk about it. Read more

A Chat with Trey Smith of Game Academy

January 15, 2014

Last week, I had the pleasure of spending some time with Trey Smith of Game Academy. He’s worked with thousands of students, helping many become successful mobile game entrepreneurs. When he asked for a formal interview from AppLovin, I couldn’t pass on the opportunity.

AppLovin Parties in Style

December 20, 2013

Nothing brings a company together like celebrating the success of a year of hard work and amazing success. The AppLovin team did that at our holiday party this year. Read more