2014 has been a tremendous year for mobile. Consumers can now pay for things with their phones using Apple Pay, Venmo, and even Snapchat. Mobile advertising is growing faster than any other digital ad category and is the driving force behind digital advertising’s explosive growth. Mobile accounted for two thirds of Facebook’s advertising revenue in Q3 2014. Twitter joined Facebook in testing a Buy button, and more than 1.6 billion transactions will happen on mobile this year.
Together, this means there are a number of new ways for brands to connect with buyers, and mobile is at the center of all of them. What can we expect from 2015? Here are a few of the things that are on our radar.