If you’re an iOS developer, chances are you’ve already been thinking about a tvOS app, or maybe you’ve already started building one.
If so, you don’t want to miss participating in the Apple TV App Challenge, hosted by AppLovin. We are proud to announce early sponsors and partners in Fabric, Facebook, and Gitlab.
Here’s what you need to know: Read more
I love to read and I learn best by example, so as I’ve grown into management over the past few years, I’ve made a point to read about the businesses and wisdom of those who have succeeded, failed, and everything in between. Rather than accept any single conventional wisdom, I prefer to absorb a variety of perspectives and take bits and pieces from each book to curate my own board of advisors.
Here are three books that I’ve read recently that have influenced my work in distinctly positive ways: Read more
Super Bowl 50 is just around the corner, and we sure are feeling the buzz here in San Francisco. One of our offices is literally just a few blocks away from Super Bowl City, which will showcase all sorts of Bay Area offerings, including those in technology, so many of us will be checking that out—and of course watching the game! Read more
At AppLovin, we’ve been keeping a close eye on the many resources that are emerging for developers working with tvOS; doing so is clearly important given how quickly the new platform is evolving.
A few weeks ago, Upstart Business Journal ran a piece I wrote featuring priorities for startup marketing. In it I cover a few things are particularly important in terms of marketing in the beginning phases of building a business, like the importance of understanding your target market, establishing your brand, and planning your key channels for the year.
Now I’d like to take the opportunity to drill down into one aspect of what you actually convey through your key channels, specifically some of the ins and outs of what’s known as content marketing. Read more