Last month I participated in a great panel at the M1 Summit called “Picks and Shovels: The Mobile Developer ‘Gold Rush’ is On.” It was moderated by Garrett MacDonald, Kochava’s Executive Vice President of Sales, and included Nancy Hua, CEO of Apptimize; Jeff Kim, CEO of Neumob; Raj Aggarwal, CEO of Localytics; Michael Katz, CEO of mParticle; and Josh Speyer, CEO of AerServ.
We covered a lot of ground in the panel, like just how enormous the opportunity is in mobile and how companies can support developers with their data and analytics needs. I talked a bit about a few “big picture” concepts that it’s important to never lose sight of, like how vital it is to understand down-funnel events with respect to ROAS, with purchase rate of course being crucial. And then with respect to your non-purchasing users, ad revenue is really the only way to monetize them at all, and you have to be smart where you place them and your overall strategy for getting fill. Finally, devs should never forget that they should always start with a great product, and that great product should work in tandem with all of their marketing efforts.
Be sure to check out the entire video to get all sorts of valuable insights on how to leverage marketing and data-driven insights to improve your revenues.