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How do gender and platform predict mobile advertising and mobile commerce behavior?

October 23, 2014

Women & iPhone owners are the big spenders, converters on mobile; Android users out click iOS

 

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At AppLovin, we process over twenty billion ad requests a day. Buried in this mountain of data, we can see patterns emerge. After looking at over a billion data-points from the month of July 2014, we found some very interesting trends related to gender behavior. To wit, women click on ads more often than men, have better conversion rates, and spend more per purchase than their male counterparts. We also found some differences in platform users: Android clicks more than iOS, iOS converts more, and iOS users spend more per purchase than Android users.

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Make Mobile Your Top Priority, Or Lose Billions?

October 21, 2014

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[Photo credit: Lending Memo]

Over a year ago, Bill Gurley of Benchmark Capital wrote that “we are in the middle of a critical platform transition” when it comes to shifting retail strategy to mobile.

It’s been obvious for several years that mobile is a huge growth category.By the end of 2013, mobile accounted for almost 17% of all online shopping, up nearly 6 percentage points from the previous year, and Forrester reports that by the end of 2014, mobile will account for 29% of all online shopping. Yet for whatever reason, 21% of the top 100 retailers in the United States have yet to release a mobile app.

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Join Us in Welcoming Moboqo to the AppLovin Family

October 15, 2014

Last week, we announced our acquisition of German mobile ad network Moboqo, Today I’d like to formally welcome the Moboqo team to the AppLovin family. The acquisition gives us an instant presence in Europe, which bolstered by key recent hires Simon Spaull and Nori Hayashi (MD of EMEA, and head of APAC sales respectively), significantly strengthens AppLovin’s international footprint.

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Get in the Game: What Mobile Marketing Tricks You Can Learn From Gaming Companies

October 2, 2014
source: Filckr user Rocketboom

source: Filckr user Rocketboom

Many people see the mobile games industry as its own beast, but a lot of what happens in the gaming world can provide important learnings for brands and advertisers. Game makers are at the forefront of this mobile app world, and we can learn from them and apply their techniques to marketing general consumer apps.

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The Fifth Tip To Reaching Your Customers On Mobile This Holiday Season

September 24, 2014

Recently, I contributed a piece to Entrepreneur advising startups/entrepreneurs on four ways they can meet shoppers on mobile for the holiday season. I talked about using personalized dynamic content, making mobile friendly creative, deep linking for easy purchasing, and tracking and attributing. You can’t go wrong if you adhere closely to these principles, and I encourage you to read the whole thing, but I’d like to expand on something I only alluded to in my column: The importance of timing. Read more

Developers: Update AppLovin iOS SDK

September 12, 2014

Apple released its production (Golden Master) version of iOS 8 on Tuesday and there were some changes that affect the AppLovin SDK.

Here are the scenarios for AppLovin integration.

  • If you are updating with Xcode 6 – Any version of our Xcode 6 iOS 8 compatible SDK v2.5.0 – v.2.5.3 is fine and you can continue as planned.
  • If you are updating with Xcode 5 – You should either update to v2.5.3+ (recommended and available here) or remain on a version prior to our Xcode 6 iOS 8 compatible 2.5 series (2.4 or prior).

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