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What to Expect from Mobile in 2015

December 19, 2014

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2014 has been a tremendous year for mobile. Consumers can now pay for things with their phones using Apple Pay, Venmo, and even Snapchat. Mobile advertising is growing faster than any other digital ad category and is the driving force behind digital  advertising’s explosive growth. Mobile accounted for two thirds of Facebook’s advertising revenue in Q3 2014. Twitter joined Facebook in testing a Buy button, and more than 1.6 billion transactions will happen on mobile this year.

Together, this means there are a number of new ways for brands to connect with buyers, and mobile is at the center of all of them. What can we expect from 2015? Here are a few of the things that are on our radar.

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Pick Your Partners Wisely: 4 Things to Look for in a Demand Partner

December 11, 2014
The Most Dramatic Rose Ceremony Ever

Photo Credit: ABC

So you’ve spent the last six months coding, testing, debugging your app, and you’re ready to launch. You’ve labored countless nights designing a great user experience, focusing on ways to bake in retention tactics and monetization from the beginning.

Now that you’re ready to launch, you don’t want all that hard work to be in vain, you want users. If you are among the 99.9% of developers who have a limited acquisition budget, you can’t just blindly buy installs or try the “spray and pray” approach. Rather, you need a demand partner who can deliver results.

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Looking Back on Cyber Monday

December 4, 2014

Image credit: Flickr user jasonahowie

Earlier last month, we made the prediction that nearly one in three purchases made this Cyber Monday would be made from a mobile device. So now that the initial numbers from various sources are in, how’d we do with our prediction? In a word:

¯\_(ツ)_/¯

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AppLovin Data Desk: November 2014

November 20, 2014

iPhone 6 Plus is a hit–especially internationally. iOS 8 adoption continues to lag.

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It’s become a tradition every September: Apple releases new version of iOS and a new device. This time they gave their customers even more by releasing a new version of iOS, two new devices, and a sneak peak at a third – the mythical wearable (due in 2015). The mobile industry (and Wall Street) have been abuzz with these recent releases from Apple, but two factors make this unlike any other iPhone/iOS debut before it. First, the famously nimble population of iOS users did not upgrade to the new OS with the same agility from Septembers past. Second, the release of Apple’s first foray into the “phablet” space left questions around how much success this seemingly niche product might have compared to the robust sales of prior new iPhone models. We turned to our data to see what kind of insight we could provide about these two issues.

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A Busy Month For AppLovin – And It’s Only The 14th!

November 14, 2014

Image credit: flickr user FSC_211

As we prepare for Thanksgiving, we at AppLovin would like to give an early thanks. A hearty thanks to our amazing customers, our incredible employees, and all the action happening in our industry. Even though we are only halfway through the month, we have had a lot going on in the media (we’re thankful for that too!), so we wanted to share it with all of you. (Of course you can always check our press page for the latest news featuring AppLovin).  Read more

Cyber Monday 2014: The Year That 1 of 3 Online Shoppers Will Be Mobile

November 7, 2014

Cyber Monday, the mythical-cum-factual busiest day of the year for ecommerce falls on December 1st this year. As Cyber Monday continues to grow, overall transactions on mobile are also growing. We took a deeper dive into data from external sources and our own to chart the growth of mCommerce on Cyber Monday and where it could be headed. Specifically, we’ll explain why we think 2014 could be the year when nearly one in three Cyber Monday transactions will originate from a mobile device.

Originally a marketing ploy from the U.S. National Retail Federation in 2005, Cyber Monday actually became the busiest online shopping day in 2010, and has remained so for the last four years, according to ComScore.

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