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Announcing the AppLovin App Challenge: Earn Up To $500 Towards Your Amazon App

July 1, 2015

graphic-v2We recently launched Applovin on Amazon. Developers can immediately integrate our SDK into their Amazon apps and start monetizing.

To celebrate and give back to developers, we are happy to announce the AppLovin App Challenge. Any developer who publishes an app to the Amazon Appstore will receive an additional dollar for every dollar they make from that app using the Applovin SDK. Developers can earn up to $500 dollars and all apps published from 7/1/ 15 – 8/31/15 are eligible to participate in this offer. Read more

Designing a Winner: Behind HotelTonight’s Stunning Mobile Video Ad

June 29, 2015

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As the Director of Creative Services at AppLovin — meaning he’s the guy who oversees all of the ads we produce for our customers — Ilya Berger has an interesting perspective on what works in the mobile ad space and why. After a recent user acquisition video campaign we did for our customer HotelTonight garnered terrific results (watch the video and find out more about the strategy and outcomes in this excellent AdExchanger profile), I sat down with him to talk about the specifics of what makes a great mobile video ad. Read more

About Last Night — AppLovin at the Think Differently! Women 2.0 Event

June 26, 2015

CIZECzRUYAA5ta-Last night, at Pivotal Labs in San Francisco, I was honored to represent AppLovin at Think Differently!, a recruiting event for tech put on by Women 2.0. AppLovin was thrilled to be one of the companies chosen to speak, and we were in good company with OpenTable, Etsy, SurveyMonkey, Pivotal Labs, and WebDam. It was truly an honor to be literally at the table at an event that was all about connecting accomplished, innovative women in tech. Read more

Guest Post: What’s Working in App Monetization

June 22, 2015

The following is a guest post from Ankur Prasad, Head of Partnerships, Developer Marketing at Amazon

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Ankur Prasad

Freemium has become the dominant model for mobile gaming. 83% of the top thousand apps monetize via freemium, so it’s very important to understand how to encourage in-app purchases (IAP). At Amazon, we studied 50 of the top performing games to see what they did in order to stimulate IAP. In this blog post, I’ll share some lessons learned so you can apply them to your monetization strategy.

Train your customers. You’ll often hear that to be successful, you have to serve the right in-app items to the right users at the right time. But we’re finding that this may not be enough in such a competitive market. We learned in our study that games that show their users how to acquire in-app items, using prompts or in-game tutorials, show 2.5 times the conversion rate over those that don’t. Additionally, among the games we studied, those that showed players how to use what they purchased demonstrated 65% higher repeat orders than those that didn’t. Clearly, players benefit from training on how to use the in-app-items they acquire, so keep in mind that sometimes a gentle nudge or a bit of training can produce remarkable results. Read more

Twice as Nice: How Some Publishers and Advertisers Play Both Sides of the Table. And Win.

June 18, 2015

double-dipIf you’re a publisher and an AppLovin customer, you might be so focused on leveraging AppLovin to monetize your apps by showing ads to your users that you haven’t paid much attention to the other side of our business. Or maybe you’re an advertiser, who leverages the AppLovin platform to acquire and re-engage your users with highly relevant ads that generate conversions. But lately we’ve noticed an interesting crossover between these two distinct sets of clients: developers are becoming advertisers to drive the best results, and advertisers are becoming developers, placing ads within their apps. Read more

AppLovin Congratulates Our Hometown Warriors!

June 17, 2015

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We’re so psyched for the Warriors! At AppLovin, we’ve been cheering them on from the start of this epic season, and we’re so glad the team has risen to become one of the best teams in NBA history. (Eighty-three wins this season — the third-most ever, a finish of the regular season with a franchise-record of 67 wins, also setting a team record by winning 39 home games — awesome!) Read more