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Canapés + Best Practices + company fun in Beijing!

August 23, 2016

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I’m just back from my second trip to Beijing for AppLovin, and I’m starting to really love that city! Last week AppLovin hosted a special event for about 70 people — a panel covering the importance of mobile video ads to monetizing successfully and acquiring new users. Read more

AppLovin’s in the Inc. 5000! Here’s who else is.

August 18, 2016
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Image credit: Dave Steely, Flickr

Inc. just released its annual list of the fastest growing companies in America, and we’re happy to be listed among the top 100 (at #68). As AdExchanger reported, about 10 percent the list includes companies in marketing and advertising, and that speaks to the positive growth for our industry. Beyond being in good company from our specific industry, I took a look at some of the other companies that made the list. Since we work with a high volume of consumer product apps, I was intrigued by those that made it that offer consumer products and have terrific apps. Here are just a few: Read more

Increasing in-store traffic with a mobile app: 3 brands that are doing it right

August 17, 2016
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Photo Credit: Victor Perez Moreno, Flickr

At this point, we’re all quite familiar with the “brick and mortar is dying” tale of woe. Sports Authority just went out of business, and last week, Macy’s announced that it is closing 100 stores that have been struggling. The short version of why, of course, is “Amazon is eating everyone’s lunch” — brick and mortar retailers everywhere are taking a hit because consumers love the convenience of online shopping. Read more

Apps we love (Part 1)

August 11, 2016

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Given that our company name is AppLovin, it’s only fitting that on occasion we opine about apps we love. Sure, almost all of us use certain ones regularly (think Uber, Amazon, Dropbox, and Starbucks), but here are a few more “off the beaten track” apps that we think highly of: Read more

Our first China Joy!

August 4, 2016

China Joy

Just last week AppLovin co-sponsored a big event in Asia — China Joy, otherwise known as the China Digital Entertainment Expo and Conference. Held in Shanghai, It’s the largest annual conference of its kind in Asia, and it showcases all sorts of digital games (online, console, and web) as well as hardware. This year over the course of the four days of the conference, a total of 325,000 people attended, including players and consumers. Read more

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