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AppLovin at the Gaming NOW Conference

September 1, 2015

Screenshot 2015-09-01 10.28.04We can’t wait for the Gaming NOW conference, Sept. 2-3 in Vegas! Partly because it’s an exciting and informative gatherings in the industry, but also because our own Alex Merutka, Director of West Coast Sales, will be leading a roundtable called Social Casino: CPA — What is the true cost and how can you reduce it? at 3:00 on Day 1 of the show. Read more

Why Micropayments Fail, And One Notable Success Story

August 20, 2015

Photo credit: flickr user photoSteve101

For years, micropayments have been a siren song for publishers on the Internet. Many have regarded micropayments as the perfect solution to users’ objections to ads, and more recently, as an appropriate response to the rise of adblockers. Responding to this demand, entrepreneurs have come up with what feels like thousands of strategies to make micropayments a viable monetization strategy for publishers. Every formal attempt has failed. Read more