Learn what's new at AppLovin.

Happy Thanksgiving from AppLovin!

November 24, 2015

20151112_192310At AppLovin, volunteering and philanthropy are core to our beliefs, and we’ve had a few volunteering events this fall that we’ve been honored to participate in. Last month, a group of us prepared apples for Project Open Hand, a great local nonprofit that provides nutritious meals for seniors and the critically ill, and just last week, a bunch of us participated in the Light the Night Walk, which raises funds to support the fight against blood cancers including lymphoma and leukemia. Read more

AppLovin joins Leukemia & Lymphoma Society’s Light the Night Walk

November 19, 2015

LTNLast Thursday night, a bunch of us from AppLovin participated in the Light the Night Walk, an incredibly moving fundraising event for the Leukemia & Lymphoma Society. It began with hundreds of participants gathering in the AT&T Park parking lot for food and music. Since AppLovin was an event sponsor, we first met up at the AppLovin tent, and then from there we walked to the starting point in AT&T Park and then all along the Embarcadero, taking in the atmosphere, which was warm, loving, and inspiring. Read more

Apple TV developers: AppLovin SDK for tvOS launches today

November 17, 2015
image credit: Apple

image credit: Apple

Today I’m proud to announce that AppLovin’s SDK for the tvOS platform is ready to go. Publishers and advertisers now have a whole new way to monetize and grow their businesses in this remarkable new app ecosystem.

Our experience thus far with the tvOS platform has made it clear that the new Apple TV is a game-changer for everyone. Users will have new, expanded access to products they want in an incredible environment, and publishers and advertisers have the amazing opportunity to build and reach consumers in new ways. Read more

Holiday ads on mobile: What makes them work so well?

November 11, 2015

NY_2016With the holidays just around the corner, it’s time to start ramping up your holiday ads, even in advance of Black Friday, Cyber Monday, and the official start of the holiday season. Why so early? Research shows that consumers are looking for and engaging with holiday content much earlier than in times past.

But the holiday season typically gets me thinking about holiday ads, specifically what makes for effective and enticing mobile ads that users engage with Read more

AppLovin SDK for tvOS Coming Soon

November 5, 2015


Today, we are happy to announce that we will be launching an SDK for the tvOS platform.

We are tremendously excited about the opportunity we see for app development on the new Apple TV and its tvOS platform. From the moment we saw the new Apple TV demoed, we knew it was a platform we wanted to build on. This interest was affirmed when we got to use the dev kits — the new Apple TV is a fantastic platform for apps. Read more

Data Desk 7: Mobile Video Ad Spend Has Nearly Tripled in 2015

October 29, 2015


Mobile video ads aid retention by as much as 40% 

With the proliferation of high speed LTE data, and more and more phones capable of playing video, the mobile video ad format is gaining popularity. A Business Insider Intelligence report from December 2014 estimates that mobile video ad revenue in the US will top $4.4 billion in 2018, up by a five-year CAGR of 73 percent from 2013, and grow five times faster than desktop video ads. A slightly more conservative eMarketer study from June 2015 predicts that mobile video revenue will grow three times faster than that of desktop throughout the year 2020. But no one is debating that the fact that mobile video has tremendous momentum.

In partnership, AppLovin and AppsFlyer took a look at data from over one billion devices worldwide and analyzed the growth of mobile video and how effective it is at retention for app installs globally and cross-platform. Retention is a crucial metric for publishers because it measures an app’s stickiness. The companies found that mobile video is the fastest growing advertising format — to the tune of 190 percent growth in the first three quarters of 2015 — and is up to 40 percent more effective at user retention than non-video ad formats. Additionally, in terms of retention for gaming apps, video ads on iOS outperform those on Android. Read more