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3 tips for building with tvOS

February 12, 2016

Since we already have developers signing up for our Apple TV App Challenge, I wanted to share a few basic strategies that can make for smooth sailing when building with tvOS. While the platform has much in common with iOS, there are some key differences you should be aware of before you dive in.

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Announcing the Apple TV App Challenge

February 8, 2016

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If you’re an iOS developer, chances are you’ve already been thinking about a tvOS app, or maybe you’ve already started building one.

If so, you don’t want to miss participating in the Apple TV App Challenge, hosted by AppLovin. We are proud to announce early sponsors and partners in Fabric, Facebook, and Gitlab.

Here’s what you need to know: Read more

Three books that have changed how I approach my work

February 5, 2016

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I love to read and I learn best by example, so as I’ve grown into management over the past few years, I’ve made a point to read about the businesses and wisdom of those who have succeeded, failed, and everything in between. Rather than accept any single conventional wisdom, I prefer to absorb a variety of perspectives and take bits and pieces from each book to curate my own board of advisors.

Here are three books that I’ve read recently that have influenced my work in distinctly positive ways: Read more

Super Bowl 50: 4th and long for traditional TV

February 3, 2016

Homer-as-ElwaySuper Bowl 50 is just around the corner, and we sure are feeling the buzz here in San Francisco. One of our offices is literally just a few blocks away from Super Bowl City, which will showcase all sorts of Bay Area offerings, including those in technology, so many of us will be checking that out—and of course watching the game! Read more

Three great strategies for content marketing at startups

January 27, 2016

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A few weeks ago, Upstart Business Journal ran a piece I wrote featuring priorities for startup marketing. In it I cover a few things are particularly important in terms of marketing in the beginning phases of building a business, like the importance of understanding your target market, establishing your brand, and planning your key channels for the year.

Now I’d like to take the opportunity to drill down into one aspect of what you actually convey through your key channels, specifically some of the ins and outs of what’s known as content marketing. Read more