Last week, I had the pleasure of spending some time with Trey Smith of Game Academy. He’s worked with thousands of students, helping many become successful mobile game entrepreneurs. When he asked for a formal interview from AppLovin, I couldn’t pass on the opportunity.
Recently, several security blogs wrote about vulnerabilities in our Android SDK. As an ad network, we utilize this SDK to render ads in 3rd party applications on the Android platform. I’m writing this post to highlight the concerns raised in these articles and to detail the steps we have taken and are continuing to take to improve our product. Read more
According to eMarketer, global mobile ad sales will grow 79% in 2013 to $15.8B. AppLovin is poised to take advantage of this major market shift. The company’s recent growth is attracting talented people with great minds to help us achieve success.
It’s an exciting time at AppLovin! Read more
As mobile development grows bigger more libraries are created. Utility, payment, ad network, social media and many other libraries are available for app developers to use. It’s not easy to create a well-designed, consistent and easy to use library. This article suggests a few practices that help guide a library vendor to a better product. Read more
The title says it all. Profitable mobile advertising campaigns are not easy to find. It’s certainly due to a variety of factors. I consider this problem to be the biggest challenge in mobile advertising. Yet, if we drill into how the mobile market is evolving, it’s an achievable goal. Apple is helping to drive profitable mobile ad campaigns with its forward thinking improvements around tracking user activity for purposes of advertising. Read more
As the first topic on the official AppLovin blog, it would seem odd to focus on ad network comparisons. However, with GDC in full force this week and developers being top of my mind, I thought it’d be a good way to start out.
To start let’s point out the several layers to look at when assessing an ad network. These include: Read more