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Developers: Update AppLovin iOS SDK

September 12, 2014

Apple released its production (Golden Master) version of iOS 8 on Tuesday and there were some changes that affect the AppLovin SDK.

Here are the scenarios for AppLovin integration.

  • If you are updating with Xcode 6 – Any version of our Xcode 6 iOS 8 compatible SDK v2.5.0 – v.2.5.3 is fine and you can continue as planned.
  • If you are updating with Xcode 5 – You should either update to v2.5.3+ (recommended and available here) or remain on a version prior to our Xcode 6 iOS 8 compatible 2.5 series (2.4 or prior).

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Up and to The Left: The Current State of Mobile Advertising

September 5, 2014

Recently, there has been some talk about how mobile ads can’t live up to their desktop counterparts. But as our business continues to expand and the overall mobile opportunity grows, we see mobile advertising as a thriving, mature business.

This is the new world of mobile ads, and it’s not just gaming companies who are engaging. There are dozens of other examples of non-gaming companies who are leading the way in this new world of mobile advertising, in diverse areas. Retailers like Nordstrom, eBay, and Joss & Main are all employing successful mobile advertising campaigns. Mobile users are flocking to daily deals properties like Living Social and Groupon, both of whom are leading the way in leveraging mobile ads to acquire and re-engage their customers. Mobile users also love to book last minute travel on the go, so it’s no surprise that Hotel.com. Bookings.com and Priceline are leveraging mobile advertising to increase bookings on mobile.

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A Note To Our Developers: Update Your SDKs to be iOS 8 Compatible

August 13, 2014

Apple is pushing iOS 8 during the first couple of weeks of September. Due to significant changes in this operating system, it has the potential to break third party ad delivery and you may need to update your third party SDKs, including AppLovin. If last year’s pace holds true this year, you can expect that roughly 64% of iOS users will be on iOS 8 within one month of its release!

We have released our iOS 8 compatible SDK here and have answered some frequently asked questions below.

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How are the Top 100 Retailers Scaling for Mobile?

August 6, 2014

You used to be the new kid on the block. Now you’re part of the old guard, scrambling to keep up. That’s the situation many big retailers face today, as mobile changes the way people shop. Not only can shoppers now buy from their homes, but from any location they want. A recent Forrester report forecasts that 29% of digital commerce will be driven through mobile by year’s end (as compared to just 14% in 2013).

So how are America’s top 100 retailers (as determined by the National Retail Federation) responding to the emergence of mobile shopping? We took a closer look.

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Thoughts on MobileBeat, and why mobile first companies are winning big

July 17, 2014

Last week, I had the opportunity to participate in the seventh annual MobileBeat conference in San Francisco. Hosted by VentureBeat, the gathering was full of intelligent people sharing insights around how to drive mobile growth. I was excited to be part of it, and had a great time. Take a look at Devindra Hardawar’s wrap-up of five key takeaways from MobileBeat, where you’ll see a great list of key learnings from the show. In my fireside chat with Mike Bidgoli of Living Social and Mark Sullivan from VentureBeat, we talked about how mobile commerce is impacting businesses and what companies can do to take advantage of the huge growth opportunity that mobile presents. I ran into a number of companies at MobileBeat who are mobile first. They’re doing an incredible amount of business on mobile, and are building thriving businesses. What do they know that other businesses don’t? Read more

Mobile Advertising Myths – The Sixth Myth

July 9, 2014

I recently wrote a piece for Adotas on the 5 Most Common Misconceptions about Mobile Advertising. In it, I offer some alternative opinions to several of the myths people still believe about how to make mobile advertising work for businesses. As mobile commerce continues to grow, it’s vital for marketers to understand that mobile advertising requires an investment in developing a mobile experience and marketing strategy that will deliver profitable results. Read more