iPhone 6 Plus is a hit–especially internationally. iOS 8 adoption continues to lag.
It’s become a tradition every September: Apple releases new version of iOS and a new device. This time they gave their customers even more by releasing a new version of iOS, two new devices, and a sneak peak at a third – the mythical wearable (due in 2015). The mobile industry (and Wall Street) have been abuzz with these recent releases from Apple, but two factors make this unlike any other iPhone/iOS debut before it. First, the famously nimble population of iOS users did not upgrade to the new OS with the same agility from Septembers past. Second, the release of Apple’s first foray into the “phablet” space left questions around how much success this seemingly niche product might have compared to the robust sales of prior new iPhone models. We turned to our data to see what kind of insight we could provide about these two issues.