Recently, there has been some talk about how mobile ads can’t live up to their desktop counterparts. But as our business continues to expand and the overall mobile opportunity grows, we see mobile advertising as a thriving, mature business.
This is the new world of mobile ads, and it’s not just gaming companies who are engaging. There are dozens of other examples of non-gaming companies who are leading the way in this new world of mobile advertising, in diverse areas. Retailers like Nordstrom, eBay, and Joss & Main are all employing successful mobile advertising campaigns. Mobile users are flocking to daily deals properties like Living Social and Groupon, both of whom are leading the way in leveraging mobile ads to acquire and re-engage their customers. Mobile users also love to book last minute travel on the go, so it’s no surprise that Hotel.com. Bookings.com and Priceline are leveraging mobile advertising to increase bookings on mobile.